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Posts Tagged ‘User experience’

Surprise me, please. I’ll love you for it.

By Marc Davison | September 19th, 2011 | Filed in: Marketing

I discovered a secret over the weekend worth sharing. It came by way of a complete… Surprise


Maps make for messy results

By Joel Burslem | February 2nd, 2011 | Filed in: Technology

Zillow released a new design for their search results pages last week, and while we’re strong advocates that websites should lead their users towards new experiences, this one feels like a bust. The comments on Zillow’s blog speak loud and clear. (hat tip to Jay Thompson for pointing this out) “The Map, which now dominates [...]


Must Reads

Get busy getting your freak on

By Joel Burslem | January 18th, 2011 | Filed in: Marketing

I’m back from a busy few days in New York at Inman’s Real Estate Connect. As always, the Inman team put on a fantastic event.  And the week played out through lots of great conversations, both in the lobby of the hotel and over dinners with good friends – some old and some new. One [...]


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Of people, hotels, brokerages and brands

By Marc Davison | November 2nd, 2010 | Filed in: Marketing

Brian and I just got back from a business trip that provoked an unusual amount of discussion on customer experience, branding and hotel room biohazards. What follows is something like a travelogue. Sheraton Keauhou Bay Resort & Spa, Kona, Hawaii, Day 1. We check in, receive a simple welcome, and are handed some coupons to [...]


Real estate home page breakdown: Windermere.com

By Brian Boero | October 22nd, 2010 | Filed in: Brokerage

How do you feel when you visit a website? The answer to that question is what user experience design is all about. Good information architecture, loads of content, killer features … it’s all important, but must be wrapped in an experience that pulls the emotional triggers most suited to your brand. If you don’t do [...]


Touching the future of Web user experience

By Joel Burslem | October 20th, 2010 | Filed in: Technology

Like millions of other fanboys out there I listened intently to every word Steve Jobs uttered this morning at Apple’s Back to the Mac event. We heard all about a new version of the desktop OS (Lion, to be released next summer), Facetime on the Mac (boom!), some incremental improvements to Apple’s iLife suite and [...]


Your “Contact Us” page: What does it say to your visitor?

By Marc Davison | August 18th, 2010 | Filed in: Marketing

I see it over and over again. On the “Contact Us“ page. A lonely form. It speaks to me. And what it says is… You’d rather collect leads than make a sale


Fasten your seatbelts, you’re in for a bumpy ride

By Joel Burslem | July 30th, 2010 | Filed in: Technology

Does this sound at all familiar? The group running AA.com consists of at least 200 people spread out amongst many different groups, including, for example, QA, product planning, business analysis, code development, site operations, project planning, and user experience. We have a lot of people touching the site, and a lot more with their own [...]


Real estate home page breakdown: Longandfoster.com

By Brian Boero | June 22nd, 2010 | Filed in: Marketing

Last week we announced that we were going to do periodic analyses of real estate brokerage home pages here on the blog. We received a ton of submissions. And, unfortunately, we can’t go through them all in detail. But we picked one: longandfoster.com. Long and Foster is a huge company – #3 on the Real [...]


Have you driven a Ford lately?

By Joel Burslem | June 17th, 2010 | Filed in: Marketing

When my wife and I found out we were expecting our first child, I was exhilarated. Then my thoughts naturally went where most men’s go: There’s no way in hell I’m buying a minivan. But as the months clicked by, we realized a second vehicle may in fact be necessary for our small family.  So [...]


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