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Posts Tagged ‘usability’

Real estate home page breakdown: johnlscott.com

By Brian Boero | June 9th, 2011 | Filed in: Brokerage, Marketing

When you think about real estate brokerage innovation, it’s hard not think about John L. Scott. This is a company that has consistently adopted technologies and digital marketing tactics well in advance of its peers. They did single property websites before they became hot, then cold; they adopted mapping from the get-go; and I can [...]


Real estate home page breakdown: surterreproperties.com

By Brian Boero | July 8th, 2010 | Filed in: Brokerage

This is the second in our series of posts presenting critiques of real estate brokerage home pages. Our objective is to offer constructive insights on design, usability, content and brand presentation. What you see below is admittedly a quick pass, but we hope you take away a thing or two. This week we move from [...]


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Bad real estate brokerage websites must go; are you up for a 1000watt critique?

By Brian Boero | June 10th, 2010 | Filed in: Brokerage

It has been a year and a half since we released our “Top 10 Real Estate Brokerage Websites in America” report. Nearly 14,000 people have viewed or downloaded it on Scribd. Many more have viewed the report on our own Website. Brokers and brokerage marketing executives we meet for the first time tell us they’ve [...]


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