Once upon a time, you “walked in” for real estate services. A pleasant face greeted you. You had questions; helpful people had answers. It was a simple. Friendly. It worked. You called, someone answered. You were handled. Not routed through…
Posts Tagged ‘The Industry’
The pot of gold at the end of real estate’s rainbow coalition
In my world, we are all the same. United by our commonalities, bonded still further by ardent disagreement. Through tension, debate and collaboration, we rise and evolve. Chris Brogan, well known in tech/social media circles, has this to offer real…
Must Reads
Let go of the listings, focus on your brand
Scads of aggregators and media companies emerge collecting listings and building bigger, cooler, flashier search sites. Brokers get on board. Had anyone Nostradamused this 12 years ago, they would have been stapled to a yard sign and burned as a…
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To be or not to be compliant
New search sites take stage, raising the audible in an opera of compliance and online home listings. The audience recoils form this baffling aria that shatters the glass of logic. The question of where a listing goes, how it appears,…
When loyalty is based on indifference.
It’s amazing what some companies take for granted. It’s amazing what some companies leave on the table. It’s amazing what some companies don’t do to blow their customers away. It’s sad how little most companies invest in building affection with…
Part III: Synchronicity
Part 1- Message in a Bottle Part Two – Walking on the Moon These are the chronicles of real estate people walking confidently into new territory. People that think to wonder why. They are connecting. Linking. Creating value. Greg Tracy…
60 Minutes on real estate, act two
Last night, millions of Americans got to watch 60-minutes’ latest installment on the real estate market. The segment centered on Stockton, California – ground zero for the foreclosure epidemic, where 4,200 homes either sit in default or foreclosure. That number…
When AdAge starts asking questions, will real estate start listening?
From Advertising Age: Pay head to what Realtors don’t say in their latest pitch It’s one thing for me to constantly harp on the NAR and others for their loose grasp on reality when it comes to advertising, messaging and…
Walking on the Moon
Giant steps are what you take, walking on the moon I hope my legs don’t break, walking on the moon We could walk forever, walking on the moon We could live together, walking on, walking on the moon — The…
A bit of hope in my inbox
Last week I wrote an article for Inman News titled Nothing lasts forever. I wrote it at 1:00 in the morning — a spur of the moment release of emotion. I considered writing commentary about the conference itself but chose…
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