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Posts Tagged ‘Television’

As the walls of Jericho tumble, reevaluate everything

By Marc Davison | March 25th, 2008 | Filed in: Uncategorized

CBS yesterday announced that Jericho has been canceled. The show was canceled because it failed to take into account the Gen Y viewer and the fact that while they watch the program, they don’t do it in a way a…


60 Minutes on real estate, act two

By Marc Davison | January 28th, 2008 | Filed in: Uncategorized

Last night, millions of Americans got to watch 60-minutes’ latest installment on the real estate market. The segment centered on Stockton, California – ground zero for the foreclosure epidemic, where 4,200 homes either sit in default or foreclosure. That number…


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When AdAge starts asking questions, will real estate start listening?

By Marc Davison | January 27th, 2008 | Filed in: Marketing

From Advertising Age: Pay head to what Realtors don’t say in their latest pitch It’s one thing for me to constantly harp on the NAR and others for their loose grasp on reality when it comes to advertising, messaging and…


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