1000watt blog

Posts Tagged ‘story telling’

Four conventional ways to tell an unconventional story

By Joel Burslem | June 4th, 2010 | Filed in: Marketing

Yesterday, as I stood in front of the room at the BuzzRE conference in Portland, I paused briefly on a slide to make a point. Great marketing is about telling a story, I said. It was an off-the-cuff comment that I mainly used to illustrate the power of one of the tools I was showing [...]