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Posts Tagged ‘RE/MAX’

Friday Flash: RE/MAX syndicates, agents get over-rated, a new player in e-sigs

By Brian Boero | March 18th, 2011 | Filed in: Technology

In case you missed the Redfin news, you can read about it here. If not, it’s on we go… … The California Association of Realtors announced that it is supporting an agent ratings pilot program administered by MLSlistings.com, the large Norcal MLS, and Quality Service Certification, Inc. Agents can opt-out, which severely limits this initiative’s [...]


Real estate advertising in the language of benefits

By Marc Davison | April 15th, 2010 | Filed in: Marketing

Too often, real estate advertisers focus on features or claims of superiority. “We’re the best.” “We’re #1.” “We lead the industry.” Accomplishments worthy of praise. But from the prospective customer’s perspective, what of them? If you want to own your customer you need to connect the feature dot to the benefit dot.


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