Posts Tagged ‘real estate websites’

3 things you should be considering for your brokerage website (but maybe aren’t)

A bit of a grab bag in this post, as a swirl of events over the past couple weeks have gotten me thinking about the standard approach to a real estate website.  Click-to-call catching on Trulia launched Instant Leads this week, powered through a partnership with Twilio. The service connects potential buyers inquiring about a [...]


Oh where, oh where has my Zestimate gone?

The Zesitmate hit in 2006 with the polarizing force of a thousand Sheens. Consumers loved it. Realtors hated it. But everybody was on it. This metric, this number, inaccurate though it was, stuck to our psyches like burrs on a sock. It took the measure of the homeowner’s destruction, the seller’s struggle with reality and [...]


But is it a 10?

A couple weeks ago Brian, Joel and I gathered inside a client’s conference room to present a plan for marketing around the launch of their new Website. The wireframes and designs we created had all been approved. Everything was now in the capable hands of the development team. We settled on a timeline and collectively acknowledged each [...]


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