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Posts Tagged ‘real estate video’

99 problems but video ain’t one

By Marc Davison | November 10th, 2011 | Filed in: Brokerage, Marketing

In midtown Manhattan during the 1970’s, pedestrians clustered around street corners where “not from the neighborhood” kids spun upon flattened cardboard boxes to beats pulsating through gargantuan music boxes. Street poets (MC’s) chanted their stories over these beats – rhythmic tales of a ghetto life that pulled an unfamiliar audience inside a world from which [...]


Mobile video comes to real estate

By Joel Burslem | January 6th, 2011 | Filed in: Technology

In 2010 , we saw a growing number of brokerages and agents approach online video more seriously, a trend I dubbed the rise of real estate cinema. Despite some early naysayers, I think it’s also safe to say that 2010 was the year mobile blew up. In 2011, I think we’re going to start to [...]


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Lights, Camera, Action! Houlihan Lawrence Builds Brand through Video

By Joel Burslem | December 2nd, 2010 | Filed in: Brokerage

Earlier this year, New York based broker Houlihan Lawrence came to us with a unique challenge. They wanted to do something big in 2010. Something ambitious. Something that would set their digital marketing apart from their competition. Rising to the task In close consultation with their executive team, we started by working through what makes [...]


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Four conventional ways to tell an unconventional story

By Joel Burslem | June 4th, 2010 | Filed in: Marketing

Yesterday, as I stood in front of the room at the BuzzRE conference in Portland, I paused briefly on a slide to make a point. Great marketing is about telling a story, I said. It was an off-the-cuff comment that I mainly used to illustrate the power of one of the tools I was showing [...]


Real Estate Video is Dead

By Joel Burslem | April 16th, 2010 | Filed in: Marketing

Nearly ten years ago, I joined a startup that was dipping its toes into streaming video. The company had been producing a broadcast television show for many years. The show featured technology product profiles and computer reviews and was widely syndicated across Canada and the United States. Then, in the late 90s, this thing called [...]