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Posts Tagged ‘real estate marketing’

A delicious real estate story

By Marc Davison | July 13th, 2011 | Filed in: Marketing

Kevin Levy is not a techie. Socially, he’s Casper. His real estate celebrity time card has no holes in it. Some might believe that his real estate career has an expiration date. They are about to… Eat their words


If a real estate developer can nail real estate marketing, you can too

By Marc Davison | July 6th, 2011 | Filed in: Marketing

Out of courtesy, I accepted the brochure handed to me with my room key by the front desk clerk. It was part of the marketing collateral for the “environment” my hotel was located in. I glanced at it in the elevator. The image on the cover was a moment-in-time snapshot. An upscale bar scene. A [...]


Must Reads

The one where I finally find what I’ve been looking for in real estate search

By Joel Burslem | March 16th, 2011 | Filed in: Marketing

I’m not usually one to click on ads. But this one was a little different. It caught my eye as I was flicking through the New York Times iPad app a few weeks ago.


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Waking up from the real estate marketing dream

By Marc Davison | June 30th, 2010 | Filed in: Marketing

Cleaning out the drawers last night I rummaged through a stack of real estate business cards. One in particular grabbed me. It featured, in big letters, the following statement: “I deliver dreams” I called the number on the card. It had a 404 area code and I got voice mail. Nevertheless, I ordered two dreams. [...]


What does “luxury real estate” mean?

By Brian Boero | May 28th, 2010 | Filed in: Marketing

What is a “luxury real estate brand” that provides “luxury real estate services?” And how might that ineffable something that registers as luxurious in our minds be manifested on a real estate company’s Website? These are questions that are answered too quickly and too predictably in our industry. And they have been coming up a [...]


It’s Official: Facebook is kind of a big deal

By Joel Burslem | March 18th, 2010 | Filed in: Marketing

Something big happened this week. And I’m not talking about the move towards a vote on health care reform. According to online measurement firm Experian Hitwise, Facebook eclipsed Google in weekly traffic estimates. The difference was razor thin -Facebook visits tallied 7.07 percent of Internet traffic in the US versus Google’s 7.03 percent – but [...]


Winds on the Horizon: Why Mobile Will Matter

By Joel Burslem | January 5th, 2010 | Filed in: Marketing

Over the holidays, I hit the road to visit my family in Canada. A 5 hour drive up the Olympic Peninsula and a bumpy ferry crossing later and we were sailing into beautiful Victoria Harbor. As we disembarked the ship, a brilliant crimson maple leaf flag snapped on its pole in the brisk sea air. [...]


Season’s Readings – 10 jolts from 2009 to jump start your 2010

By Joel Burslem | December 23rd, 2009 | Filed in: Marketing

We have a lot to be grateful for this year.