You go to a real estate website. You click “Find an agent.” On the “Find an agent” page, you login using your Facebook, Twitter, LinkedIn, Google or Foursquare account. You are then presented with a list of agents in the company with whom you share a connection, an interest, a shared experience, employer, hometown or [...]
Posts Tagged ‘Real estate agents’
Brokers: embrace difference, love the eccentric
In a recent post I waxed on about the type of agents I would recruit if I started a brokerage. As someone who believes branding results from the conscious decisions you make about what you want the world to remember about you, well, I’d create something memorable. And a brokerage filled with salespeople isn’t memorable. It’s commonplace. So [...]
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A pulse, a passing grade and a business card: raising the bar on real estate agent qualifications
Ed McMahon: A pulse, a passing grade, and a business card Carnac the Magnificent: Name the three things required to become a real estate agent Inspiration Lots of talk these days about the brokerage of the future. The brokerage model is under intense scrutiny. This is a good thing. In fact, I’m inspired by those [...]
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