Trulia has released an iPhone app for agents. It’s pretty simple, really. Agents can check-in to properties, receive push notifications for new leads from Trulia, organize contacts and search for property. It’s a good idea. Agents are Trulia’s customers, after all, so why wouldn’t they want to engage them in this way? But what is most [...]
Posts Tagged ‘Mobile’
Real estate futurama
The cold December wind blew my son and I into a local vintage shop. I focused on old comics. He stuck his fingers inside the dial of a red plastic box, removed a heavy object connected to a long coil and asked if it was a phone. It took me a second to realize this [...]
Must Reads
Responsive web design is the future of real estate online
We’ve had many discussions with clients over the last 18 months about the impact mobile computing is making on their digital marketing. We’ve covered it in-depth on this blog too: here and here. Bottom line? Computing as we know it is undergoing a radical transformation. The PC is increasingly sitting tethered to a desk at work, [...]
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Friday Flash: Mobile mortgage, geo-fencing magic and a psychic salve
Zillow released a mortgage iPhone app. It’s really good. Rates, calcs and a smooth tie-in to their mortgage marketplace, where they and their partners make money. Bigger picture: After 15 years on the “PC Web,” mortgage rates and tools have remained more or less stuck in a sad world of jangly Bankrate.com co-brands, gonzo display [...]
Heads-up: Mobile is rocking your world
Tear a smartphone away from the Web and you’ve stripped away its soul. My “phone” has now become one of the primary ways I interact with the Internet. I wrote those words in a post from early 2010 – and my feelings have only intensified since then. Errol Samuelson, president of Realtor.com, speaking at HAR’s [...]
A real estate farmer’s dream
A life of farming – real estate farming – has always been a hardscrabble existence. Door knocking. Cold calling. Pressing the flesh. Talking the talk. Turning the soil, over and over again, to create the conditions necessary for harvest. A decade’s bounty of digitalia offers new implements, but the work has remained essentially the same. [...]
Design by constraint and the meatloaf of irrelevance
During the season finale of Celebrity Apprentice, Trump asked the panel of recently fired contestants who they thought should win. Meatloaf responded with a prelude. Trump interrupted. He needed a simple answer. John or Marlee? “I’ll get to that in a second,” Meatloaf responded. Trump didn’t have a second. He fired him again. And moved [...]
Trulia releases an iPad app: food for the brain, if not for the soul
Trulia has released an iPad app. It went live in the App Store this morning. This is the third notable real estate app to be released to date, Zillow and ZipRealty being the other two (and, yes, I know Coldwell Banker released one this week). The company also released an Andriod app (that will have to [...]
Friday Flash: The Realtor fight, neighborhood conversations, and local Color
You likely know by now that the NAR has shifted its political activities into high gear with a new “Realtor Party Political Survival Initiative.” This is a reaction to a recent Supreme Court decision that broadened significantly the Court’s long-held view that political money, in effect, equals speech and therefore cannot be limited. The gloves [...]
Mobile video comes to real estate
In 2010 , we saw a growing number of brokerages and agents approach online video more seriously, a trend I dubbed the rise of real estate cinema. Despite some early naysayers, I think it’s also safe to say that 2010 was the year mobile blew up. In 2011, I think we’re going to start to [...]
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