Future of Real Estate Marketing was the first blog I ever read. It was useful, well-written, and free from the pay-for-play stench that marked so much of real estate’s old trade media. And in reading FOREM, I got to know Joel. I could see that he was smart. That he was level-headed. That he could write – and think.
Posts Tagged ‘Marketing’
The “Level playing field” is a wasteland
There was a lot to be excited about coming out of the fabulous Inman show last week. A crop of new apps from hard-pitching innovators. Interest in our category from investors. A prevailing sense, in the face of almost uniformly dark economic news, that those with brains and guts can still thrive in real estate. [...]
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How’s the Market: An app for marketing what you know
How’s the market? Agents get that question a lot. At the supermarket, at a cocktail party, at an open house – pretty much everywhere. How they answer it can win – or lose – them business.
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Brokers: are you in the real estate business?
Spencer Rascoff is ZIllow’s chief operating officer. A smart guy I respect. He co-founded Hotwire and was part of Expedia’s management team. Now, he’s explaining the foreclosure process to homebuyers and sellers. He’s doing it clearly, credibly and in a manner that at once plays off and enhances the Zillow brand. And he’s offering up [...]
Have you driven a Ford lately?
When my wife and I found out we were expecting our first child, I was exhilarated. Then my thoughts naturally went where most men’s go: There’s no way in hell I’m buying a minivan. But as the months clicked by, we realized a second vehicle may in fact be necessary for our small family. So [...]
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