1000watt blog

Posts Tagged ‘Marketing’

Love, listings and some thoughts for the long-term

By Brian Boero | February 10th, 2012 | Filed in: Brokerage

So a lot has happened over the past couple weeks.  Below I lay out a few things I believe to be true. They are all debatable, of course, and may, in the end, prove to be completely wrong. Be that as it may, my overall approach inclines toward practicality. There’s a problem between brokers and [...]


Writing

By Brian Boero | August 31st, 2011 | Filed in: Marketing

Future of Real Estate Marketing was the first blog I ever read. It was useful, well-written, and free from the pay-for-play stench that marked so much of real estate’s old trade media. And in reading FOREM, I got to know Joel. I could see that he was smart. That he was level-headed. That he could write – and think.


Must Reads

The “Level playing field” is a wasteland

By Brian Boero | August 3rd, 2011 | Filed in: MLS

There was a lot to be excited about coming out of the fabulous Inman show last week. A crop of new apps from hard-pitching innovators. Interest in our category from investors. A prevailing sense, in the face of almost uniformly dark economic news, that those with brains and guts can still thrive in real estate. [...]


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How’s the Market: An app for marketing what you know

By Brian Boero | May 10th, 2011 | Filed in: Marketing, Technology

How’s the market? Agents get that question a lot. At the supermarket, at a cocktail party, at an open house – pretty much everywhere. How they answer it can win – or lose – them business.


Brokers: are you in the real estate business?

By Brian Boero | August 26th, 2010 | Filed in: Brokerage

Spencer Rascoff is ZIllow’s chief operating officer. A smart guy I respect. He co-founded Hotwire and was part of Expedia’s management team. Now, he’s explaining the foreclosure process to homebuyers and sellers. He’s doing it clearly, credibly and in a manner that at once plays off and enhances the Zillow brand. And he’s offering up [...]


Have you driven a Ford lately?

By Joel Burslem | June 17th, 2010 | Filed in: Marketing

When my wife and I found out we were expecting our first child, I was exhilarated. Then my thoughts naturally went where most men’s go: There’s no way in hell I’m buying a minivan. But as the months clicked by, we realized a second vehicle may in fact be necessary for our small family.  So [...]