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Posts Tagged ‘Lost’

Real estate advertising in the language of benefits

By Marc Davison | April 15th, 2010 | Filed in: Marketing

Too often, real estate advertisers focus on features or claims of superiority. “We’re the best.” “We’re #1.” “We lead the industry.” Accomplishments worthy of praise. But from the prospective customer’s perspective, what of them? If you want to own your customer you need to connect the feature dot to the benefit dot.