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Posts Tagged ‘local’

Friday Flash: capturing the local conversation, RPR fireworks and social noise

By Brian Boero | October 28th, 2011 | Filed in: Brokerage

NextDoor, a social network play for neighbors, launched this week. Zillow co-founder Richard Barton is on the board. This comes a couple weeks after AOL launched MapQuest Vibe, a service that ranks points of interest and things to do in neighborhoods by giving them a “Vibe Score.” I’m not sure if either of these companies [...]


A real estate farmer’s dream

By Brian Boero | June 2nd, 2011 | Filed in: Marketing

A life of farming – real estate farming – has always been a hardscrabble existence. Door knocking. Cold calling. Pressing the flesh. Talking the talk. Turning the soil, over and over again, to create the conditions necessary for harvest. A decade’s bounty of digitalia offers new implements, but the work has remained essentially the same. [...]


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Friday Flash: The Realtor fight, neighborhood conversations, and local Color

By Brian Boero | March 25th, 2011 | Filed in: Technology

You likely know by now that the NAR has shifted its political activities into high gear with a new “Realtor Party Political Survival Initiative.” This is a reaction to a recent Supreme Court decision that broadened significantly the Court’s long-held view that political money, in effect, equals speech and therefore cannot be limited. The gloves [...]


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Rule your own Magic Kingdom

By Brian Boero | April 13th, 2010 | Filed in: Marketing

Some friends of ours are taking their kids to Disneyland this weekend. They are doing so with confidence. They have a plan, and information that will help them make decisions. They will hit all the best rides, at the right times, and never wait more than five minutes. Their kids won’t melt down. They won’t [...]