Posts Tagged ‘homeownership’

The dream of homeownership lives

This broker/owner was thirty-something. He looked a lot like me. And sounded unlike any real estate executive I had ever spoken with. I had asked him, in the course of a discovery meeting that kicks off many of our engagements, to answer a simple question: “Why do you do what you do?”


Waking up from the real estate marketing dream

Cleaning out the drawers last night I rummaged through a stack of real estate business cards. One in particular grabbed me. It featured, in big letters, the following statement: “I deliver dreams“ I called the number on the card. It had a 404 area code and I got voice mail. Nevertheless, I ordered two dreams. [...]