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Posts Tagged ‘Focus Groups’

The building blocks of real estate’s future

By Marc Davison | October 28th, 2007 | Filed in: Uncategorized

Last Friday, I found myself driving from Dallas to Waco. Destination: Baylor University. The reason: To participate in a 2-day think tank regarding the state of affairs of real estate sponsored by Gary Keller, Chairman of Keller Williams Realty. Baylor…


Century 21, the first choice among young, first time buyers

By Marc Davison | September 13th, 2007 | Filed in: Marketing

Focus groups are so critical. Even informal, unscientific ones are better than nothing. They always reveal hidden gems. Last night I found myself in the company of a dozen 27-31 years olds. None owned a home. When asked what I…


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