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Posts Tagged ‘facebook’

Friday Flash: Rocking the VOW, creative deal-spinning and Pinterest nostalgia

By Brian Boero | March 16th, 2012 | Filed in: Uncategorized

  Redfin continues to rock the VOW. Yesterday, the company released what amounts to a consumer-facing CMA app. You enter the subject property, choose comps using MLS data, and get a value range. Familiar stuff. CEO Glenn Kelman positioned this against the Zestimate, which I understand. But he also suggested this tool would let consumers [...]


Friday Flash: capturing the local conversation, RPR fireworks and social noise

By Brian Boero | October 28th, 2011 | Filed in: Brokerage

NextDoor, a social network play for neighbors, launched this week. Zillow co-founder Richard Barton is on the board. This comes a couple weeks after AOL launched MapQuest Vibe, a service that ranks points of interest and things to do in neighborhoods by giving them a “Vibe Score.” I’m not sure if either of these companies [...]


Must Reads

Peep.ly puts your social graph to work

By Brian Boero | August 5th, 2010 | Filed in: Technology

You go to a real estate website. You click “Find an agent.” On the “Find an agent” page, you login using your Facebook, Twitter, LinkedIn, Google or Foursquare account. You are then presented with a list of agents in the company with whom you share a connection, an interest, a shared experience, employer, hometown or [...]


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I’m not contrary, I’m just thinking

By Marc Davison | May 17th, 2010 | Filed in: Marketing

I’ve been traveling like crazy the past few weeks. Detached from home, from family and from my Tempur-Pedic mattress, I had lots of sleepless nights. At the end of my trip I spent a few long days hunkered down in the French Quarter. In the evening, after the parties, I’d sit on my balcony eating [...]


Facebook’s Open Graph: what it (might) mean for real estate

By Brian Boero | May 10th, 2010 | Filed in: Technology

“The future belongs to crowds” – Don Delillo, Mao II It has been three weeks since Facebook announced its Open Graph API and social plugins. This was a polarizing event. Some believe Zuckerberg revealed himself as an evil geek-savant orchestrating a carnival of counterfeit cares; others believe we have just crossed into a time of marvelous possibility. [...]


Paying a social media penance

By Marc Davison | March 23rd, 2010 | Filed in: Marketing

Father, please forgive me for I have sinned. Yesterday, I un-followed 2,000 people on Twitter. Blueprint of promiscuity Today, I’ve responded to a barrage of emails and calls asking “what did I do wrong to warrant being un-followed?” I’m a bit shaken. Seems I committed a cardinal social media sin: the un-follow. There was no malice, no snub, behind [...]


It’s Official: Facebook is kind of a big deal

By Joel Burslem | March 18th, 2010 | Filed in: Marketing

Something big happened this week. And I’m not talking about the move towards a vote on health care reform. According to online measurement firm Experian Hitwise, Facebook eclipsed Google in weekly traffic estimates. The difference was razor thin -Facebook visits tallied 7.07 percent of Internet traffic in the US versus Google’s 7.03 percent – but [...]


Foursquare and five years ago: Recalling the promise of real estate and social media

By Marc Davison | February 15th, 2010 | Filed in: Marketing

“By three methods we may learn wisdom: first, by reflection, which is noblest; second, by imitation, which is easiest; and third, by experience, which is the most bitter.” – Confucious 2005. Social media drifted into real estate like a thick morning fog by way of the Rain City Guide blog. It was published by an unknown author [...]