We’ve had many discussions with clients over the last 18 months about the impact mobile computing is making on their digital marketing. We’ve covered it in-depth on this blog too: here and here. Bottom line? Computing as we know it is undergoing a radical transformation. The PC is increasingly sitting tethered to a desk at work, [...]
Posts Tagged ‘design’
Real estate home page breakdown: johnlscott.com
When you think about real estate brokerage innovation, it’s hard not think about John L. Scott. This is a company that has consistently adopted technologies and digital marketing tactics well in advance of its peers. They did single property websites before they became hot, then cold; they adopted mapping from the get-go; and I can [...]
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Real estate home page breakdown: Windermere.com
How do you feel when you visit a website? The answer to that question is what user experience design is all about. Good information architecture, loads of content, killer features … it’s all important, but must be wrapped in an experience that pulls the emotional triggers most suited to your brand. If you don’t do [...]
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Real estate home page breakdown: surterreproperties.com
This is the second in our series of posts presenting critiques of real estate brokerage home pages. Our objective is to offer constructive insights on design, usability, content and brand presentation. What you see below is admittedly a quick pass, but we hope you take away a thing or two. This week we move from [...]
Bad real estate brokerage websites must go; are you up for a 1000watt critique?
It has been a year and a half since we released our “Top 10 Real Estate Brokerage Websites in America” report. Nearly 14,000 people have viewed or downloaded it on Scribd. Many more have viewed the report on our own Website. Brokers and brokerage marketing executives we meet for the first time tell us they’ve [...]
But is it a 10?
A couple weeks ago Brian, Joel and I gathered inside a client’s conference room to present a plan for marketing around the launch of their new Website. The wireframes and designs we created had all been approved. Everything was now in the capable hands of the development team. We settled on a timeline and collectively acknowledged each [...]
If you’re serving Noodles, just call it noodles
Our days are filled making decisions. But our decision-making process is often hampered by too much information, convoluted instructions and clutter – impediments that zap our time and energy. But these things can be avoided. And when they are, the results are liberating.
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