As drab as the market feels, I just closed on my investment home in Portland. Sold. Check just came in the mail. Granted, the sale price established though a CMA was obliterated by a Zestimate — the tool the buyer…
Posts Tagged ‘Consumers’
Sirius XM
The long-awaited merger of satellite radio’s two players has finally been approved by the FCC. As an early subscriber to XM who converted to Sirius, I am pleased that, soon, I will be able to reap the benefits of their…
Must Reads
Lazy, cheap and dead in the water
In 1997, when I started using the web to aid in my relocation, I viewed hundreds of California real estate websites. Many of them were identical to one another. Back then, I thought Genstar was a brokerage. Little did I…
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The Swiss Army Knife problem
Realseekr launched this week. The site is the newest among a group of IDX-based search plays, which includes Roost, Terabitz, Estately and others. Here’s what I like about it: The listings strategy. IDX is the way to go if you…
Brand management is Job One
Take a look at this postcard I got in the mail today: Better Internet than I already have. Plus cable. For less money. What a rock-solid offer! Great call to action! But I’d never take them up on it. Ever….
Wake them up from their dead dream
Back in 2002, when I was a partner at a technology company, a client surprised us with an unannounced visit. He drove five hours from his corporate office. Arrived wearing jeans, Tony Lama’s and his signature Tommy Bahama shirt. He…
Brokers: Get out of the real estate business
There’s an interesting article in the current issue of Fast Company any broker looking to differentiate should read. The piece documents Starwood’s successful effort to burnish the Le Meridien Hotels brand by thinking outside the bounds of what most people…
Where’s mom when you need her?
Once upon a time, you “walked in” for real estate services. A pleasant face greeted you. You had questions; helpful people had answers. It was a simple. Friendly. It worked. You called, someone answered. You were handled. Not routed through…
Crowdsource your future
Starbucks has lost focus. Dell has become a monolith. In the course of getting big, they let go of something important: Close contact with their customers. It led Starbucks to sell things that look like Egg McMuffins. It made Dell…
Eruption
He was a grown man on the brink of tears. A broker. Relating a story to a fellow speaker after a conference session a few weeks ago. I happened into the conversation by virtue of proximity. I became engaged by…
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