The Imperial Palace, Las Vegas. It’s the type of place where you might find yourself buying a pack of Dorals – not because you smoke, but because it just feels right. Where the drinks are weak and the sheets are stiff. I spent an afternoon playing nickel slots there with in-laws ten years ago, but [...]
Posts Tagged ‘Consumer Loyalty’
Must Reads
Don’t be the “Slow Store”
“Honey, I have to run up to the Slow Store.” I utter these dreaded words about once a month when I am forced to go to my neighborhood “mail and fax” place. I had to do this last Friday to…
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Scent of a broker
When was the last time you flattened a glob of Silly Putty across a Beetle Bailey comic? Or ran a wad of Play-Doh through the plastic spaghetti maker? Or ripped open a brand new pack of Topps baseball cards? You…
Wake them up from their dead dream
Back in 2002, when I was a partner at a technology company, a client surprised us with an unannounced visit. He drove five hours from his corporate office. Arrived wearing jeans, Tony Lama’s and his signature Tommy Bahama shirt. He…
There’s something about Chip
I found Chip standing outside my front door this past Saturday morning. The time was precisely 12:00. I remember because it was at that very moment that I was blown away. My wife collects people. Plumbers, electricians, handymen. She needs…
What if you received this in your inbox?
Dear Jean and Tom, Hi, this is Marc Davison, General Manager of Davison Real Estate. In conjunction with Margaret Hill, your agent, I want to personally welcome you to your new home, and our community. This is a great place…
You are not everyone
This particular Godin post is worth reading. If cementing a relationship is all about the lasting impression – what have you done lately to create a long lasting bond with your customers? Given today’s market conditions and economic trends, does…


Local, Mobile, Social and the future of real estate
20 Tools to Bring your Real Estate Business to the Cloud
15 Ways to Make Your Marketing Mobile




Real Estate’s White Rabbit
What do Betty Crocker, Kraft Foods, Monopoly and Target not have in common with real estate brands? They’ve created iPhone apps. These long-standing brands have plunged down the rabbit hole and into a wonderland where they have found a newer, cheaper, smarter way to connect and serve a generation of King and Queen consumers – [...]