Joel over at FOREM issued his take this. I read it. I agreed. I wanted to disagree. Because Coldwell Banker has stood out among big real estate brands lately for its excellent website and willingness to break away from convention….
Posts Tagged ‘Commericals’
When AdAge starts asking questions, will real estate start listening?
From Advertising Age: Pay head to what Realtors don’t say in their latest pitch It’s one thing for me to constantly harp on the NAR and others for their loose grasp on reality when it comes to advertising, messaging and…
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Releasing Real Estate’s pheromones
Sexy sells. Physical sexy. Intellectual sexy. These days, stimulating the mind and the heart from the advertisement all the way through to the experience is hot, hot, hot. It’s what attracts people to products. Loyalty to brands. And it’s building…
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An adagio for real estate
Cog – The name given to this two minute film by Honda. This multi-million dollar film inspired by the game Mousetrap features eighty-five cars parts — tires, wipers, ball bearings, a door — arranged in a symphony of metal and…
A TV commercial for Davison Real Estate
INTERIOR – LIVING ROOM – DAY A woman sits down at her home computer. She’s 38. The All-American Mom. Next to Mom, her children sit wide-eyed. Jack is 10. Little Sarah is 6. They watch as: Mom types a query…
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