1 Weeks prior to the roll out of his company’s new website, Mike and I spoke about a launch campaign. A plan was prepared keyed to the eyes and ears we needed to reach – those of Mike’s agents internally, competing agents externally and, of course, the public.
Posts Tagged ‘Change’
Turn off the Real Estate Muzak and demand perfection
After two years of writing, I finally realize what’s missing from the ideal real estate brokerage I have been trying to document. It was revealed to me Sunday night while in the theatre watching the Michael Jackson documentary This is it. Throughout, what came across the screen was a man on an endless pursuit of [...]
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Friday morning heresy: The “office manager” is obsolete
I was talking with a really smart broker the other day who explained to me how his firm – an operation with over 2,000 agents – had done away entirely with the office manager/managing broker/office VP position. An admin staffs each office, but only after it reaches a certain size. The functions typically performed by [...]
Real estate freestyle – what if?
Watch this video. As you do … Replace the branded beverages with branded brokerages. Replace the content of each beverage with listings, data, content. Replace the typical fountain dispenser that offers limited selection and significant backroom dependency with IDX rules. Replace freestyle integration of complex flavor cartridges w/micro-dosing technology with a freestyle integration of apps, [...]
Proposed roads to social media freedom
The world as it could be made In his book Proposed Roads to Freedom, social philosopher Bertrand Russell wrote: “In the daily lives of most men and women, fear plays a greater part than hope: they are more filled with the thought of the possessions that others may take from them, than of the joy [...]
Rebirth of a brokerage
It’s not often I find myself speechless when approaching the podium after an introduction. Actually it’s quite rare. But rare too were the words of Mike Hickman, President and General Manager of Seven Gables Real Estate who spoke before me setting the stage for the rebrith of his brokerage. I hope they inspire you as [...]
Breaking through the haze of social media confusion
Since I don’t live in the Bay Area – where I hear posting Yelp reviews like this is prevalent – I snapped this photo prior to entering Damon and Pythias in Calabasas on my way home from a full week of meetings with brokers. It got me thinking. Breaking through the haze of social media [...]
A tale of two cities
Spring 1972. We all waited with great anticipation for Dad to come home. On this day, it would not be by cab or subway. When pop turned the corner, he didn’t just come home. He arrived. And gracefully moored his shiny new El Dorado into the parking spot before us. Personally, I favored Mustangs. But [...]
Secrets, lies, real estate and Zappos
Marc and I toured Zappos headquarters in Henderson, NV last week. Sherry Chris joined us. Better Homes and Gardens Real Estate is a 1000watt Consulting client, but this trip was more about fun than work. I wore a crown all day. We had a great time. Zappos is an amazing company. You probably know that [...]
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Sacrificing the few for the good of the many
I have no doubt this video will stir your emotions. You will be shocked by the possible and blatant transgression of copyright violation displayed by the makers of this video who may not have obtained permission to create derivative work or the license required to synchronize their composition to video.