My shirts are monogrammed, my sweaters are cashmere. When I fly to Scotland each year to play St. Andrews, I come back with at least a case of the good stuff. In May, my wife and I head to Louisville for the Derby, where we talk about interesting things with other couples while sipping mint [...]
Posts Tagged ‘Branding’
Surprise me, please. I’ll love you for it.
I discovered a secret over the weekend worth sharing. It came by way of a complete… Surprise
Must Reads
If a real estate developer can nail real estate marketing, you can too
Out of courtesy, I accepted the brochure handed to me with my room key by the front desk clerk. It was part of the marketing collateral for the “environment” my hotel was located in. I glanced at it in the elevator. The image on the cover was a moment-in-time snapshot. An upscale bar scene. A [...]
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Brand magic
This made me pull over yesterday. At least it wasn’t Olde English. I’ve never thought this medium sent a particularly good message.
From Moses to Zuckerberg, it’s the values that matter
I went to TEDx in Portland a few weeks back. Greg Bell, founder of Water the Bamboo Center for Leadership, opened up the show. He shared his perspective on perseverance, revitalization and personal success – tying everything back to values. “Values are like the roots of giant bamboo trees,” he explained. “A bamboo farmer waters his [...]
Real estate’s bubblegum hits keep on spinning
They are broker/owners. Trying to make sense of everything. They’re driving down the interstate. Pressing scan on their radios. Getting blasted by the zoo stations beaming with 50,000 watts of power. Broadcasting the hits of the day, rapid-fire. Like you, they tap their feet to the infectious beats spun by the DJ’s of real estate. [...]
The man Gary V no longer is
I ran into Gary V briefly at the RE/MAX convention in Vegas a couple weeks ago. He’s a magnificent ball of passion – a dynamic speaker, creative thinker and tireless marketer. When I got home I read his new book, The Thank You Economy. It’s a good read. Gary’s central thesis is that brands that [...]
A perfect real estate brand experience
Both kids had been taken to school. We returned wet from the downpour that was now flooding the city below. I reached for the French press. Lori cranked up the fireplace, then settled in with her Macbook. I love this Website Halfway through a quiet breakfast, she spun her laptop around and said, “This is [...]
The dream of homeownership lives
This broker/owner was thirty-something. He looked a lot like me. And sounded unlike any real estate executive I had ever spoken with. I had asked him, in the course of a discovery meeting that kicks off many of our engagements, to answer a simple question: “Why do you do what you do?”
Real Estate’s Meaty Beaty Big and Bouncy
A mother and daughter approached as I strolled through the lobby. They were locked in conversation; I was hallucinating from the pattern of the carpet. As we passed each other, I heard mom say, “They are people who sell real estate.” I assumed the little girl asked her who all the people were filling up [...]
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