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Posts Tagged ‘Brand’

The stairway to real estate brand heaven

By Marc Davison | August 18th, 2011 | Filed in: Brokerage

Your website is your digital front lawn. It’s where most people get their first impression of your brokerage. It’s also their lasting impression. It’s everything. But somewhere along the line, the guard dogs you hired to protect your brand lawn have crapped all over it, leaving their messes to dry in the hot digital sun.


Of people, hotels, brokerages and brands

By Marc Davison | November 2nd, 2010 | Filed in: Marketing

Brian and I just got back from a business trip that provoked an unusual amount of discussion on customer experience, branding and hotel room biohazards. What follows is something like a travelogue. Sheraton Keauhou Bay Resort & Spa, Kona, Hawaii, Day 1. We check in, receive a simple welcome, and are handed some coupons to [...]


Must Reads

The whole world is watching

By Brian Boero | September 1st, 2010 | Filed in: Brokerage

A large billboard came into focus along the interstate, the final indicator that my weeklong vacation at Lake Tahoe was over: “Now recruiting dual-career agents” Big. Bold. Proud. And insane.


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