My relationship with social media has been mutable. My enthusiasm has become more cautious over time. It has, honestly, been something of a struggle. Twitter frustrates me. The 140-character hiccup is too limiting. Facebook is like a 1960’s British sports car – marvelous, but way too much maintenance. LinkedIn is my savings account. I make [...]
Posts Tagged ‘Agents’
Will real estate data save agents?
“RPR now live in 43 markets” I didn’t even click on the headline when I saw it on Inman.com a few weeks ago. At this point, and previous writings here notwithstanding, I am having difficulty seeing how RPR will change the working lives of agents. But my waning interest has little to do with RPR [...]
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I’m not contrary, I’m just thinking
I’ve been traveling like crazy the past few weeks. Detached from home, from family and from my Tempur-Pedic mattress, I had lots of sleepless nights. At the end of my trip I spent a few long days hunkered down in the French Quarter. In the evening, after the parties, I’d sit on my balcony eating [...]
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The masked ball
I am a big believer in the power of social media. They — or, it, really — enables meaningful connections; it’s a solvent of unnatural barriers that stifle talent; it explodes the wall of cant that brands and service providers…
Can a real estate brokerage matter?
June 4, 1942: Capitol Records opened its doors on a vision founder Johnny Mercer expressed while golfing with friends. He was tired of listening to the way everyone treated music. And the musicians. He could do better. 1946: He proved himself right. Capitol had sold a total of 42 million records. Their acts – each [...]
“Productizing” the Realtor mind
One of most interesting (if misguided) things about the RPR project is the drive to create an online property valuation “Gold Standard.” The RPR team intends to do this by layering Realtors’ street-level assessments of value on top of the algorithmic magic that can be worked with mounds of raw property data. They’re calling it [...]
Real estate disintermediation revisited
Disintermediation. Remember that? Back in the late nineties, it’s what everyone was talking about: “the middleman” – Realtors – being taken out by technology. To some, this notion now seems as quaint as its millennial counterpart, the Y2K Crisis. For while putting listings on the Web did change consumer behavior, it did not cut close [...]
Like a Man-Lamb tethered to the Space Shuttle floating miles above the competition
[Note: I offer the following as a playful prayer for an end to "personal" branding in real estate] *** I want to do my part to help you. If you want to nail a great brand identity, do this: Start with Photoshop. Don’t bother reading the manual. The truth is, the more you know, the [...]
Great marketing versus stupendously bad marketing
Good marketing A good marketing campaign begins by understanding what you’re trying to achieve. It helps define who you are, what you stand for and how your brand should be perceived. Marketing helps you shape your image; or that of your product or service.
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Sacrificing the few for the good of the many
I have no doubt this video will stir your emotions. You will be shocked by the possible and blatant transgression of copyright violation displayed by the makers of this video who may not have obtained permission to create derivative work or the license required to synchronize their composition to video.