Comments on: Frontdoor.com releases widgets: a lesson in the value of content and brand http://1000wattconsulting.com/blog/2010/06/frontdoor-com-releases-widgets-a-lesson-in-the-value-of-content-and-brand.html Turn On Tue, 22 May 2012 20:19:58 +0000 hourly 1 http://wordpress.org/?v= By: Amanda http://1000wattconsulting.com/blog/2010/06/frontdoor-com-releases-widgets-a-lesson-in-the-value-of-content-and-brand.html/comment-page-1#comment-12603 Amanda Fri, 16 Jul 2010 04:56:26 +0000 http://www.1000wattconsulting.com/?p=4754#comment-12603 I think widgets are great as long as the add useful information to your website. If they serve to drive traffic away from your website, they had better be VERY useful to the consumer ... I think widgets are great as long as the add useful information to your website. If they serve to drive traffic away from your website, they had better be VERY useful to the consumer …

]]> By: Is the real estate search war starting to heat up again? Answer = I hope so. | 1000Watt Consulting http://1000wattconsulting.com/blog/2010/06/frontdoor-com-releases-widgets-a-lesson-in-the-value-of-content-and-brand.html/comment-page-1#comment-12450 Is the real estate search war starting to heat up again? Answer = I hope so. | 1000Watt Consulting Mon, 12 Jul 2010 20:25:36 +0000 http://www.1000wattconsulting.com/?p=4754#comment-12450 [...] Normally, we wouldn't highlighting this many feature launches back-to-back, but what with its launch of content widgets last week, and now this, Frontdoor seems to emerging from its slumber and innovating rather [...] [...] Normally, we wouldn’t highlighting this many feature launches back-to-back, but what with its launch of content widgets last week, and now this, Frontdoor seems to emerging from its slumber and innovating rather [...]

]]> By: Matt Fagioli http://1000wattconsulting.com/blog/2010/06/frontdoor-com-releases-widgets-a-lesson-in-the-value-of-content-and-brand.html/comment-page-1#comment-12259 Matt Fagioli Thu, 08 Jul 2010 01:17:34 +0000 http://www.1000wattconsulting.com/?p=4754#comment-12259 Hey Brian, I plugged one of the video widgets into a site for testing. It doesn't play the video in place, it just immediately pulls the visitors back to frontdoor.com I guess that might be ok (maybe) but then the video also had a preview ad from Remax! Not so good if I'm not a remax agent. To the issue of curation, I think Frontdoor would get a lot more distribution from the curators if they simply made certain videos available (play in place) for use on other sites, etc A step better/further would be to integrate some type of lead capture opportunity like Altos does What do you think? Hey Brian,

I plugged one of the video widgets into a site for testing.
It doesn’t play the video in place, it just immediately pulls the visitors back to frontdoor.com

I guess that might be ok (maybe) but then the video also had a preview ad from Remax! Not so good if I’m not a remax agent.

To the issue of curation, I think Frontdoor would get a lot more distribution from the curators if they simply made certain videos available (play in place) for use on other sites, etc

A step better/further would be to integrate some type of lead capture opportunity like Altos does

What do you think?

]]> By: Matt Hendrick http://1000wattconsulting.com/blog/2010/06/frontdoor-com-releases-widgets-a-lesson-in-the-value-of-content-and-brand.html/comment-page-1#comment-12150 Matt Hendrick Fri, 02 Jul 2010 18:05:04 +0000 http://www.1000wattconsulting.com/?p=4754#comment-12150 Btw, I'm not trying to take anything away form Frontdoor's embedded widgets - they're actually pretty awesome, and we'd love to work with them if they were ever interested. Thanks! Btw, I’m not trying to take anything away form Frontdoor’s embedded widgets – they’re actually pretty awesome, and we’d love to work with them if they were ever interested.

Thanks!

]]> By: Matt Hendrick http://1000wattconsulting.com/blog/2010/06/frontdoor-com-releases-widgets-a-lesson-in-the-value-of-content-and-brand.html/comment-page-1#comment-12149 Matt Hendrick Fri, 02 Jul 2010 18:01:15 +0000 http://www.1000wattconsulting.com/?p=4754#comment-12149 Cool to see continued innovation in this space; a lot of great solutions were mentioned above, and I expect that in the next few years we'll see even better tools introduced. One of the main reasons we started http://TurnSocial.com was because we saw a need for a simple, clean way to put businesses social content to work on their website, without driving visitors away via outbound buttons or links. Find us on Yelp or Foursquare? Well, now Yelp reviews and Foursquare tips can be built into every page. Neighborhood Walkscore/Rentwiki reviews/local news based on your street address? Also built right in. You could clutter up your whole page with embedded widgets from FB, Twitter, YouTube and Flickr, but we think some people would rather put that white space to better use, and try our multi-app solution instead. I'm sure I come off sounding like a guy who's just trying to plug his product (sure, there's a little bit of that going on :) ), but the topic of this post was so relevant to my domain that I felt I had to chime in. There are well funded, awesome companies out there in our space, and our goal is to differentiate by listening intently to what the marketplace has to say, and building a utility with true value to our customers (not just charging for usage or sharing ad revenue built off of YOUR traffic). Our app is pretty simple right now, but we're just getting started. It would be great to hear feedback from readers of this blog - even if you want to tear us down, it will only help us get better. Thanks for consistently producing and curating such great content - have a great 4th of July weekend. Cool to see continued innovation in this space; a lot of great solutions were mentioned above, and I expect that in the next few years we’ll see even better tools introduced.

One of the main reasons we started http://TurnSocial.com was because we saw a need for a simple, clean way to put businesses social content to work on their website, without driving visitors away via outbound buttons or links. Find us on Yelp or Foursquare? Well, now Yelp reviews and Foursquare tips can be built into every page. Neighborhood Walkscore/Rentwiki reviews/local news based on your street address? Also built right in. You could clutter up your whole page with embedded widgets from FB, Twitter, YouTube and Flickr, but we think some people would rather put that white space to better use, and try our multi-app solution instead.

I’m sure I come off sounding like a guy who’s just trying to plug his product (sure, there’s a little bit of that going on :) ), but the topic of this post was so relevant to my domain that I felt I had to chime in. There are well funded, awesome companies out there in our space, and our goal is to differentiate by listening intently to what the marketplace has to say, and building a utility with true value to our customers (not just charging for usage or sharing ad revenue built off of YOUR traffic). Our app is pretty simple right now, but we’re just getting started.

It would be great to hear feedback from readers of this blog – even if you want to tear us down, it will only help us get better. Thanks for consistently producing and curating such great content – have a great 4th of July weekend.

]]> By: New Widgets from frontdoor.com | Property Ad Guru http://1000wattconsulting.com/blog/2010/06/frontdoor-com-releases-widgets-a-lesson-in-the-value-of-content-and-brand.html/comment-page-1#comment-12067 New Widgets from frontdoor.com | Property Ad Guru Wed, 30 Jun 2010 00:19:42 +0000 http://www.1000wattconsulting.com/?p=4754#comment-12067 [...] displays frontdoor.com’s branding. Branding on widgets can sometimes deter users, however 100wattconsulting.com’s Brian Boero argues that the popularity of the HGTV brand may actually make the widgets more [...] [...] displays frontdoor.com’s branding. Branding on widgets can sometimes deter users, however 100wattconsulting.com’s Brian Boero argues that the popularity of the HGTV brand may actually make the widgets more [...]

]]> By: New Widgets from frontdoor.com | Property Portal Watch http://1000wattconsulting.com/blog/2010/06/frontdoor-com-releases-widgets-a-lesson-in-the-value-of-content-and-brand.html/comment-page-1#comment-12066 New Widgets from frontdoor.com | Property Portal Watch Wed, 30 Jun 2010 00:14:02 +0000 http://www.1000wattconsulting.com/?p=4754#comment-12066 [...] widget displays frontdoor.com’s branding. 100wattconsulting.com’s Brian Boero argues that the popularity of the HGTV brand may actually make the widgets more [...] [...] widget displays frontdoor.com’s branding. 100wattconsulting.com’s Brian Boero argues that the popularity of the HGTV brand may actually make the widgets more [...]

]]> By: Jason Kallas http://1000wattconsulting.com/blog/2010/06/frontdoor-com-releases-widgets-a-lesson-in-the-value-of-content-and-brand.html/comment-page-1#comment-12012 Jason Kallas Mon, 28 Jun 2010 22:39:46 +0000 http://www.1000wattconsulting.com/?p=4754#comment-12012 Kris Skavish points out that your chances of becoming the top destination for Consumers is next to zero, but that you can make a big impact when you distribute content. She goes on to talk about Local Matter's real estate portal software Destination Search is helping Publishers syndicate content in a variety of ways, including widgets in her most recent blog post. Kris Skavish points out that your chances of becoming the top destination for Consumers is next to zero, but that you can make a big impact when you distribute content. She goes on to talk about Local Matter’s real estate portal software Destination Search is helping Publishers syndicate content in a variety of ways, including widgets in her most recent blog post.

]]> By: Hyderabad real estate http://1000wattconsulting.com/blog/2010/06/frontdoor-com-releases-widgets-a-lesson-in-the-value-of-content-and-brand.html/comment-page-1#comment-11978 Hyderabad real estate Mon, 28 Jun 2010 07:34:59 +0000 http://www.1000wattconsulting.com/?p=4754#comment-11978 Brian, thanks for letting us know about Frontdoor.com widgets, they seem promising. Brian, thanks for letting us know about Frontdoor.com widgets, they seem promising.

]]> By: Brian Boero http://1000wattconsulting.com/blog/2010/06/frontdoor-com-releases-widgets-a-lesson-in-the-value-of-content-and-brand.html/comment-page-1#comment-11940 Brian Boero Sat, 26 Jun 2010 20:11:52 +0000 http://www.1000wattconsulting.com/?p=4754#comment-11940 Chris - you are *way* too generous in your comments, but thanks a lot for reading. We appreciate it. We do put a lot of work and thought into what we write (and don't write) on this blog. It's not easy. But as this last post suggests, it's worth it. Chris – you are *way* too generous in your comments, but thanks a lot for reading. We appreciate it.

We do put a lot of work and thought into what we write (and don’t write) on this blog. It’s not easy. But as this last post suggests, it’s worth it.

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