Comments on: Real Estate Video is Dead

By: Dive into immersive environments | 1000Watt Consulting

Dive into immersive environments | 1000Watt Consulting — Fri, 10 Feb 2012 18:31:56 +0000

[...] like Instagram have given us a peek into a what makes a neighborhood or property truly special. And video may finally be making a dent in Realtor marketing budgets this [...]

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By: Tina FIne

Tina FIne — Thu, 23 Jun 2011 21:54:01 +0000

Great article. So many ways home owners can put a personal touch on videos of their home for sale! It certainly will make looking for a home and selling a home more fun if people just had fun with it!

By: Fire up your creativity before your cameras | 1000Watt Consulting

Fire up your creativity before your cameras | 1000Watt Consulting — Wed, 22 Jun 2011 21:25:07 +0000

[...] I brought this up before, when I wrote that it was time to coin a new term – that we need to ditch “real estate video” and start creating real estate cinema. [...]

By: Barrett Powell

Barrett Powell — Fri, 30 Apr 2010 15:15:37 +0000

[...] We shot on Betamax, rendered all the footage digitally, and then transcoded it all out into a confusing mess of codecs: Quicktime, Windows Media, RealPlayer. [...]

There is no way your old enough Joel to know about Betamax. Marc is a differnet story.

By: The Next Generation of Listing Videos? | RealPro Training & Consulting, LLC

Wed, 21 Apr 2010 15:28:07 +0000

[...] an amazing listing video and I’m pleased to say I’m finding more. Discussed by Joel Burslem on the 1000 Watt Consulting blog, it is another example of a video that goes above and beyond. [...]

By: The Next Generation of Listing Videos? | Hestia Financial, Inc.

The Next Generation of Listing Videos? | Hestia Financial, Inc. — Wed, 21 Apr 2010 15:12:49 +0000

By: Alan Pinstein

Alan Pinstein — Mon, 19 Apr 2010 17:00:06 +0000

I think the new video cameras coming online make a huge difference in the quality that can be produced on a budget. I do think that video like this will become much more popular for high-end listings.

However, even with cheaper cameras, video (like the one in this blog post) is still much more expensive to produce than photo tours. It requires more forethought, scripting, multiple takes, more lighting setup, and editing time. Delivering HD video is also much more expensive than delivering HD photo tours. I can’t imagine anything close to that type of tour getting done for under $400-500.

As a broad rule of thumb, we find that agents typically pay about $50 for every $100,000 in listing price for photography/video. Unless a listing is $750k+ I can’t see an agent investing in a well-produced video.

I do think that there is a place to integrate short video clips into a photo tour to get the best of both worlds, and we are moving towards supporting this type of thing in our TourBuzz tour platform.

By: Bruce Lemieux

Bruce Lemieux — Mon, 19 Apr 2010 16:25:27 +0000

Great production value. Having the owner personally talk about the home and how it fits his lifestyle is outstanding. Very, very nice.

The video does not refer to a property website or any other way to get price, details or to contact the broker. Too bad for the listing agent – and home seller.