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	<title>Comments on: A smarter real estate search</title>
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	<description>Turn On</description>
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		<title>By: Facebook&#8217;s Open Graph: what it (might) mean for real estate &#124; 1000Watt Consulting</title>
		<link>http://1000wattconsulting.com/blog/2010/04/a-smarter-real-estate-search.html/comment-page-1#comment-10770</link>
		<dc:creator>Facebook&#8217;s Open Graph: what it (might) mean for real estate &#124; 1000Watt Consulting</dc:creator>
		<pubDate>Mon, 10 May 2010 15:20:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=4256#comment-10770</guid>
		<description>[...] few weeks ago, Marc envisioned &#8220;Pandora for real estate&#8221; &#8211; a property search app that could surface the perfect [...]</description>
		<content:encoded><![CDATA[<p>[...] few weeks ago, Marc envisioned &#8220;Pandora for real estate&#8221; &#8211; a property search app that could surface the perfect [...]</p>
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		<title>By: An ideal real estate search engine? &#124; Marsha Moves Austin: Austin Real Estate</title>
		<link>http://1000wattconsulting.com/blog/2010/04/a-smarter-real-estate-search.html/comment-page-1#comment-10103</link>
		<dc:creator>An ideal real estate search engine? &#124; Marsha Moves Austin: Austin Real Estate</dc:creator>
		<pubDate>Thu, 08 Apr 2010 15:29:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=4256#comment-10103</guid>
		<description>[...] Davison envisions an ideal system for real estate searches &#8211; wouldn&#8217;t this be grand? He imagines &#8220;a Pandora for real estate. A system that [...]</description>
		<content:encoded><![CDATA[<p>[...] Davison envisions an ideal system for real estate searches &#8211; wouldn&#8217;t this be grand? He imagines &#8220;a Pandora for real estate. A system that [...]</p>
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		<title>By: Marc Davison</title>
		<link>http://1000wattconsulting.com/blog/2010/04/a-smarter-real-estate-search.html/comment-page-1#comment-10075</link>
		<dc:creator>Marc Davison</dc:creator>
		<pubDate>Wed, 07 Apr 2010 21:13:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=4256#comment-10075</guid>
		<description>@David
Totally understand and I agree it&#039;s clear we are both heading in the right direction and as you point out,  Pandora has been at developing this for a decade. I suppose my sense of urgency comes from the reality that IDX has been around for about that long as has social media and for the most part, real estate search is hardly any different from its offline counterpart - the MLS book. Though it&#039;s in electronic form, we still have to flip through listings, page after page, looking at a lack of photos, marginal descriptions and hardly any real decision support content. 

As for the big answer to the question of balance, I think the first step is having people in our industry get their head wrapped around this notion of just how big and important buying a home is and demand that their MLS&#039;s, their vendors and everyone who touches their search platform rise to that occasion and built something better. Now. 

Not to overly simplify the matter but with all this negatively that surrounds RPR, when boiled down to a nutshell those in opposition are essentially preventing better data to be made available to the people who need it most - consumer through the delivery of their agents. 

There mere reality is real estate, MLS&#039;s, etc., have a supply of amazing data and access to a million agents with street knowledge. Merging this data with technology to make it engaging and beneficial is the easy part. Convincing every power that be that doing it is best thing this industry can do - there were impossibly wafts into the equation.</description>
		<content:encoded><![CDATA[<p>@David<br />
Totally understand and I agree it&#8217;s clear we are both heading in the right direction and as you point out,  Pandora has been at developing this for a decade. I suppose my sense of urgency comes from the reality that IDX has been around for about that long as has social media and for the most part, real estate search is hardly any different from its offline counterpart &#8211; the MLS book. Though it&#8217;s in electronic form, we still have to flip through listings, page after page, looking at a lack of photos, marginal descriptions and hardly any real decision support content. </p>
<p>As for the big answer to the question of balance, I think the first step is having people in our industry get their head wrapped around this notion of just how big and important buying a home is and demand that their MLS&#8217;s, their vendors and everyone who touches their search platform rise to that occasion and built something better. Now. </p>
<p>Not to overly simplify the matter but with all this negatively that surrounds RPR, when boiled down to a nutshell those in opposition are essentially preventing better data to be made available to the people who need it most &#8211; consumer through the delivery of their agents. </p>
<p>There mere reality is real estate, MLS&#8217;s, etc., have a supply of amazing data and access to a million agents with street knowledge. Merging this data with technology to make it engaging and beneficial is the easy part. Convincing every power that be that doing it is best thing this industry can do &#8211; there were impossibly wafts into the equation.</p>
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		<title>By: Keahi Pelayo</title>
		<link>http://1000wattconsulting.com/blog/2010/04/a-smarter-real-estate-search.html/comment-page-1#comment-10067</link>
		<dc:creator>Keahi Pelayo</dc:creator>
		<pubDate>Wed, 07 Apr 2010 17:02:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=4256#comment-10067</guid>
		<description>Another interesting post.  By the way, I read Rework and it is filled with great relevant info.
Aloha,
Keahi</description>
		<content:encoded><![CDATA[<p>Another interesting post.  By the way, I read Rework and it is filled with great relevant info.<br />
Aloha,<br />
Keahi</p>
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		<title>By: David Marine - Coldwell Banker</title>
		<link>http://1000wattconsulting.com/blog/2010/04/a-smarter-real-estate-search.html/comment-page-1#comment-10065</link>
		<dc:creator>David Marine - Coldwell Banker</dc:creator>
		<pubDate>Wed, 07 Apr 2010 12:44:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=4256#comment-10065</guid>
		<description>@Marc/@Laurent-
I appreciate your feedback on BlueScape and as I mentioned before it&#039;s still a work in progress. The site is still in beta but I think the direction we&#039;re heading in is what your conveying here in your post. It&#039;s not a perfect match yet but neither was Pandora when it first launched. Kept trying to tell me I liked The Mamas and the Papas (not that there&#039;s anything wrong with that).

I think the big question about a Pandora like tool is how to balance the fun of searching with the biggest purchase of your life. Would a tool like that help me narrow down my search or is it more of a game for the interested shopper as Marc remarked?</description>
		<content:encoded><![CDATA[<p>@Marc/@Laurent-<br />
I appreciate your feedback on BlueScape and as I mentioned before it&#8217;s still a work in progress. The site is still in beta but I think the direction we&#8217;re heading in is what your conveying here in your post. It&#8217;s not a perfect match yet but neither was Pandora when it first launched. Kept trying to tell me I liked The Mamas and the Papas (not that there&#8217;s anything wrong with that).</p>
<p>I think the big question about a Pandora like tool is how to balance the fun of searching with the biggest purchase of your life. Would a tool like that help me narrow down my search or is it more of a game for the interested shopper as Marc remarked?</p>
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		<title>By: Rita Burke</title>
		<link>http://1000wattconsulting.com/blog/2010/04/a-smarter-real-estate-search.html/comment-page-1#comment-10051</link>
		<dc:creator>Rita Burke</dc:creator>
		<pubDate>Wed, 07 Apr 2010 04:32:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=4256#comment-10051</guid>
		<description>I love Pandora! I also would love similar for real estate searches. However I often get frustrated by the lack of quality data and unless critical data was required I would be wondering if I was indeed seeing everything - houses matching my narrow criteria that were available - as many right now slip through the cracks unless I leave some narrower parameters out.</description>
		<content:encoded><![CDATA[<p>I love Pandora! I also would love similar for real estate searches. However I often get frustrated by the lack of quality data and unless critical data was required I would be wondering if I was indeed seeing everything &#8211; houses matching my narrow criteria that were available &#8211; as many right now slip through the cracks unless I leave some narrower parameters out.</p>
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		<title>By: Marc Davison</title>
		<link>http://1000wattconsulting.com/blog/2010/04/a-smarter-real-estate-search.html/comment-page-1#comment-10050</link>
		<dc:creator>Marc Davison</dc:creator>
		<pubDate>Wed, 07 Apr 2010 04:22:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=4256#comment-10050</guid>
		<description>@David, 

At the time Bluescape felt more gimmicky than it was practical. Still sorta does. My interaction with it is more game like than it is practical and intuitive. Not dissing it as I admire the attempts but the system doesn&#039;t seem to learn and/or possess a consciousness. Pandora on the other hand does. The question is, how can we make this happen for real in our business?</description>
		<content:encoded><![CDATA[<p>@David, </p>
<p>At the time Bluescape felt more gimmicky than it was practical. Still sorta does. My interaction with it is more game like than it is practical and intuitive. Not dissing it as I admire the attempts but the system doesn&#8217;t seem to learn and/or possess a consciousness. Pandora on the other hand does. The question is, how can we make this happen for real in our business?</p>
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		<title>By: Seth Parker</title>
		<link>http://1000wattconsulting.com/blog/2010/04/a-smarter-real-estate-search.html/comment-page-1#comment-10049</link>
		<dc:creator>Seth Parker</dc:creator>
		<pubDate>Wed, 07 Apr 2010 03:52:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=4256#comment-10049</guid>
		<description>Like has been mentioned above it&#039;s all about the data. I could do some really awesome stuff, if there were such thing as uniformity in the data from the MLS. Think of what we could accomplish with a strict set of data! Alas, we&#039;re stuck in a world where some agents decide that one picture is &quot;good enough&quot; or &quot;there&#039;s really nothing I can add in the description...so why put one?&quot;

It will take one of two things happening to really see this blow up. 

1. A Local Board/MLS says, &quot;we&#039;ve had enough, we&#039;re going to become industry leaders. If you want to be a part of our awesome MLS, you&#039;re going to have to provide a really high standard of data for each of your listings.&quot;

2. A brokerage with a lot of online weight, one of the national franchises, or someone like Big T or Big Zlo will have to develop this awesome system and way of helping people find homes. It will be so awesome that agents/mls&#039;s will want to have their listings show up and will have to raise the bar on the data they provide as to not get left out.

I hope to see it happen one day. There IS a better way to search real estate. It&#039;s so simple that most people don&#039;t realize what it is (well, those with the proper funding :) ), but we&#039;ll get there one day.</description>
		<content:encoded><![CDATA[<p>Like has been mentioned above it&#8217;s all about the data. I could do some really awesome stuff, if there were such thing as uniformity in the data from the MLS. Think of what we could accomplish with a strict set of data! Alas, we&#8217;re stuck in a world where some agents decide that one picture is &#8220;good enough&#8221; or &#8220;there&#8217;s really nothing I can add in the description&#8230;so why put one?&#8221;</p>
<p>It will take one of two things happening to really see this blow up. </p>
<p>1. A Local Board/MLS says, &#8220;we&#8217;ve had enough, we&#8217;re going to become industry leaders. If you want to be a part of our awesome MLS, you&#8217;re going to have to provide a really high standard of data for each of your listings.&#8221;</p>
<p>2. A brokerage with a lot of online weight, one of the national franchises, or someone like Big T or Big Zlo will have to develop this awesome system and way of helping people find homes. It will be so awesome that agents/mls&#8217;s will want to have their listings show up and will have to raise the bar on the data they provide as to not get left out.</p>
<p>I hope to see it happen one day. There IS a better way to search real estate. It&#8217;s so simple that most people don&#8217;t realize what it is (well, those with the proper funding <img src='http://1000wattconsulting.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  ), but we&#8217;ll get there one day.</p>
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		<title>By: Laurent Perrier</title>
		<link>http://1000wattconsulting.com/blog/2010/04/a-smarter-real-estate-search.html/comment-page-1#comment-10046</link>
		<dc:creator>Laurent Perrier</dc:creator>
		<pubDate>Tue, 06 Apr 2010 23:22:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=4256#comment-10046</guid>
		<description>@David Marine

Interesting tool but that&#039;s not really what I had in mind. Pandora doesn&#039;t ask you to rate a hundred songs before it starts playing music, it just does and learns from what you listen to.

I find that it&#039;s important to start showing properties as soon as possible. The idea is to learn from every property view to help suggest other properties, not replace the current search criterias with pictures of birds.

I find the pictures on BlueScape to be a little too abstract or vague and the system doesn&#039;t narrow down based on my choices.

I voted down on a landscape picture and voted up on a cab in downtown NYC. I would expect the system to understand I&#039;m looking for something in a city but judging by the next photos, it didn&#039;t seem like my message got through.

The user doesn&#039;t really feel like he&#039;s making progress.</description>
		<content:encoded><![CDATA[<p>@David Marine</p>
<p>Interesting tool but that&#8217;s not really what I had in mind. Pandora doesn&#8217;t ask you to rate a hundred songs before it starts playing music, it just does and learns from what you listen to.</p>
<p>I find that it&#8217;s important to start showing properties as soon as possible. The idea is to learn from every property view to help suggest other properties, not replace the current search criterias with pictures of birds.</p>
<p>I find the pictures on BlueScape to be a little too abstract or vague and the system doesn&#8217;t narrow down based on my choices.</p>
<p>I voted down on a landscape picture and voted up on a cab in downtown NYC. I would expect the system to understand I&#8217;m looking for something in a city but judging by the next photos, it didn&#8217;t seem like my message got through.</p>
<p>The user doesn&#8217;t really feel like he&#8217;s making progress.</p>
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		<title>By: Jeff Bernheisel</title>
		<link>http://1000wattconsulting.com/blog/2010/04/a-smarter-real-estate-search.html/comment-page-1#comment-10041</link>
		<dc:creator>Jeff Bernheisel</dc:creator>
		<pubDate>Tue, 06 Apr 2010 19:05:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=4256#comment-10041</guid>
		<description>I&#039;m constantly impressed by the selections Pandora chooses for me.  Sometimes it&#039;s mind blowing that it chooses the songs it does.  I think to myself &quot;man, I haven&#039;t heard this song in like 10 years, but I freakin&#039; love it!&quot;

Building that experience into Real Estate search would be equally mind blowing.  The process, the algorithms the testing...  All challenges for sure, but like Marc said - anything is possible.</description>
		<content:encoded><![CDATA[<p>I&#8217;m constantly impressed by the selections Pandora chooses for me.  Sometimes it&#8217;s mind blowing that it chooses the songs it does.  I think to myself &#8220;man, I haven&#8217;t heard this song in like 10 years, but I freakin&#8217; love it!&#8221;</p>
<p>Building that experience into Real Estate search would be equally mind blowing.  The process, the algorithms the testing&#8230;  All challenges for sure, but like Marc said &#8211; anything is possible.</p>
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