Yes. Why this is so hard to understand is beyond me. I think agents/brokers are scared to put stakes down in the ground and finally claim “what they do best”. They are afraid of limiting themselves or giving something up on the broader approach.

As an ex-HPer, the best years were before Lewis when the company was run much like we want our brokerages to be run; everyone pulling towards a common goal and on the same page, like a family. But as an ex-IBMer also, my favorite person along theme of this post has to be Ross Perot. Ross was always saying “I don’t care what it is you do, just make sure you’re the best at it”.

So Realtors need to pick and understand what it is they do best; what areas they cover best or demographic they serve best, and then leverage technology to help them do it even better.

Good thought on tapping into the minds within the brokerage. Busy agents may not have time to write every day, but 50-100 of them can think of one killer article a month to share on the company’s multi-contributor blog. It’s an easy model, and makes perfect sense for brokers to encourage.

Thanks for your contributions. #Leading2010 was a great conference.

John De Souza – @jdesouza – blog.johndesouza.com