Comments on: Splash: the key to better real estate branding

By: David Kimberley

David Kimberley — Tue, 22 Nov 2011 06:54:35 +0000

I wasn’t sure what the sovereign website was offering until I got the menu to appear. Actually I thought they where offering some “other” type of service.

By: David Losh

David Losh — Thu, 04 Mar 2010 03:23:28 +0000

Funny post and comments.

That Soveirn logo is for another company, oh yeah, it’s a movie production company, I don’t remember the name.

That web site is a joke, but Splash has it all going on.

By: Real Estate Roundup - Week 7

Real Estate Roundup - Week 7 — Sun, 14 Feb 2010 20:05:21 +0000

[...] Splash: the key to better real estate branding by Marc Davison at 1000Watt Consulting [...]

By: Darryl Izakowitz

Darryl Izakowitz — Thu, 11 Feb 2010 22:13:57 +0000

Jim,

I’ll tell you what…if Sovereign Title was in California, I would give them a chance at my business. Those girls carry an heir of confidence, humor, and charm without bordering on cocky.

“We are the owners of Sovereign Title & Escrow. We are also the staff and the cleaning crew. Because Sovereign Title is our business, we care more about making sure even the smallest details are right.”

I think this is pure genius! And this is exactly what this industry is dying for…

By: Jim

Jim — Thu, 11 Feb 2010 18:25:26 +0000

You must check out this site – http://www.sovereigntitle-escrow.com/

CLASSIC!!

By: Tom Flanagan

Tom Flanagan — Thu, 11 Feb 2010 18:03:37 +0000

Marc – You nailed “Emotional Branding”.Fantastic article, I couldn’t agree more!

By: JIm Whatley

JIm Whatley — Thu, 11 Feb 2010 02:09:36 +0000

I understand. Everything comes and goes. Look at the rage Boston Market was in the early 90′s. Who then if I’m a small guy do I differentiate myself against the big name guys with out calling them out like Mohammad Ali Did.

When most buyers or sellers can’t tell the difference between some Realtor that will just stick a sign in the yard and hope lightning strikes and it sells, or the guy that takes 50 or so pictures, makes a web page for the house uses all the web as a billboard. Does a market analysis to price correctly knows what the absorption rate is for not just that town up that price and neighborhood. How Do I pimp my self as the next guy who can float like a butterfly and sting like a bee.

I have seen video clip I’m not a lead. Well I’m not a realtor I’m a real estate marketer. People do not want a realtor the ether want to buy a home or sell a home but realize the need help. The problem is that most do not know how to choose a competent Realtor. The should ask show me market analysis, a marketing plan, and what benefit do you bring to the transaction?

By: Sano Stante

Sano Stante — Thu, 11 Feb 2010 02:00:56 +0000

Marc,
Spot on! It’s those things you see without your eyes and feel without your fingers that give folks a sense of who you really are. In the old days we learned to do it face to face. Now we must learn to do it on another medium and through another interface. It’s just about staying real, and learning to communicate properly with new tools. You are the your brand after all.
Keep up the great posts.

By: Marc Davison

Marc Davison — Thu, 11 Feb 2010 01:30:36 +0000

@ Melissa,

Great points. “Good to the last drop” did, for a time, become synonymous with Maxwell House and led sales for the company years. But the day Starbucks entered the market and delivered a completely different level of coffee that was connected to a really cool experience, two things happened:

1. The public eventually abandoned the product because a tag line is a very weak thread when trying to sew loyalty and
2. As a result of a deep experience with the company (the Italian cafe experience) the public began to believe their product was better.

This is the mistake real estate firms make in CT and all over. They don’t think long term. Even if every one in CT believes your colleagues have the best site on the internet, that belief will last right up until a new site launches that really is great and doesn’t need a tag line to prove it.

@Jim – Sometimes, if it’s true, it’s best to remain understated.

By: JIm Whatley

JIm Whatley — Thu, 11 Feb 2010 01:14:47 +0000

I come from a food service back ground. I used to tell everyone who would help me serve our customers we are not here to say NO. We are here to make an enjoyable event/meeting/what ever.

When I get a new customer I do not want them to think of another Broker. I got a call from a friend I sold a house to last year. She was having a party and need some coolers for the food. I didn’t have any but I got her two with ice. I brought gumbo back to whom I borrowed the cooler from. There is always a win-win-win.

It not a tagline if it’s true

As the ghost busters said, who you going to call?