Comments on: Let us proclaim the mystery of brand http://1000wattconsulting.com/blog/2009/11/let-us-proclaim-the-mystery-of-brand.html Turn On Thu, 09 Feb 2012 11:08:54 +0000 hourly 1 http://wordpress.org/?v= By: Todd http://1000wattconsulting.com/blog/2009/11/let-us-proclaim-the-mystery-of-brand.html/comment-page-1#comment-8826 Todd Mon, 22 Feb 2010 01:25:24 +0000 http://www.1000wattconsulting.com/?p=3316#comment-8826 As part of a major consumer brand in Real Estate the experience of Brand has been huge for me as an agent. Our market had the traditional players until Sotheby's entered in to this quaint, traditional market in 2006. Now I look at everything thru the brand experience. Yes the consumer is part of this experience and a good meaningful brand will build sales and recognition for the broker and the agent. It's about something bigger and more meaningful. Now, tell me how will Home Services deliver a brand experience? As part of a major consumer brand in Real Estate the experience of Brand has been huge for me as an agent. Our market had the traditional players until Sotheby’s entered in to this quaint, traditional market in 2006. Now I look at everything thru the brand experience. Yes the consumer is part of this experience and a good meaningful brand will build sales and recognition for the broker and the agent. It’s about something bigger and more meaningful. Now, tell me how will Home Services deliver a brand experience?

]]> By: Portland Real Estate http://1000wattconsulting.com/blog/2009/11/let-us-proclaim-the-mystery-of-brand.html/comment-page-1#comment-6451 Portland Real Estate Tue, 01 Dec 2009 18:42:16 +0000 http://www.1000wattconsulting.com/?p=3316#comment-6451 I wouldnt mind picking the brain of the Apple marketing team, they really seem to have amazing ideas recently. -Tyler I wouldnt mind picking the brain of the Apple marketing team, they really seem to have amazing ideas recently.

-Tyler

]]> By: Erin Robbins http://1000wattconsulting.com/blog/2009/11/let-us-proclaim-the-mystery-of-brand.html/comment-page-1#comment-6412 Erin Robbins Mon, 30 Nov 2009 18:23:18 +0000 http://www.1000wattconsulting.com/?p=3316#comment-6412 Great article Brian! Much along the lines of Lovemarks from Saatchi & Saatchi. I love the stardust factor that brings brands like Apple, Target, etc. to life. Creating that same "alter boy" near-religious experience for the patrons of our own brand is the holy grail of the marketing world. Love the blog. Great article Brian! Much along the lines of Lovemarks from Saatchi & Saatchi. I love the stardust factor that brings brands like Apple, Target, etc. to life. Creating that same “alter boy” near-religious experience for the patrons of our own brand is the holy grail of the marketing world.

Love the blog.

]]> By: Susie Blackmon http://1000wattconsulting.com/blog/2009/11/let-us-proclaim-the-mystery-of-brand.html/comment-page-1#comment-6399 Susie Blackmon Mon, 30 Nov 2009 08:08:26 +0000 http://www.1000wattconsulting.com/?p=3316#comment-6399 Brands lost sight of the most important aspect (IMHO), and that was the Client. Brands lost sight of the most important aspect (IMHO), and that was the Client.

]]> By: Louis Cammarosano http://1000wattconsulting.com/blog/2009/11/let-us-proclaim-the-mystery-of-brand.html/comment-page-1#comment-6392 Louis Cammarosano Mon, 30 Nov 2009 02:07:45 +0000 http://www.1000wattconsulting.com/?p=3316#comment-6392 Brian Perhaps companies and brokerages don't think as much as they should about their brands in their dash to add agents, customers, revenue etc. Thanks for this. Brian
Perhaps companies and brokerages don’t think as much as they should about their brands in their dash to add agents, customers, revenue etc.
Thanks for this.

]]> By: Ken Brand http://1000wattconsulting.com/blog/2009/11/let-us-proclaim-the-mystery-of-brand.html/comment-page-1#comment-6387 Ken Brand Sun, 29 Nov 2009 23:24:53 +0000 http://www.1000wattconsulting.com/?p=3316#comment-6387 Crisp and inspirational or maybe aspirational, a bit of both. It helps to remind ourselves and to be reminded, as you've shared here. Thanks. 2010 will bring amazing things. Cheers. Crisp and inspirational or maybe aspirational, a bit of both. It helps to remind ourselves and to be reminded, as you’ve shared here.

Thanks.

2010 will bring amazing things. Cheers.

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