Hard to say. They typically arrive spontaneously with my morning coffee. But thanks for reading.

Did all that get redirected from a older existing site?

THAT does interest me.

RM

Intereting post.

I have to admit that I’ve read it a few times now and still don’t really get the thrust of it yet.

I think we can all agree that every brokerage needs a web site, since some huge percentage of all home buyers are on the net now. (This is where 100% of my business comes from)

It’s a fact that some folks have zero web site development skills, but I’m sure they don’t care and have plenty of skills elsewhere.

What’s unfortunate is the prices some end up paying to have sites built. However, this is not unfortunate for the talented web site builder.

Like the origina post, I’m not sure what I’m debating here. LOL!

Rob in Atlanta

I am not sure I agree that this would be an accurate comparison. The print advertising consists of two parts –

a) the design,
b) the distribution

The newspaper has a measurable audience.

The website costs the broker is likely to be looking at are usually -

a)design
b)hosting

While the site may now be online, there is no guaranteed audience. Those costs are extra, and unless you are doing a ppc campaign, no guaranteed audience for the spend.

I love the following lines:

“Steve Harney is a big man.
He needs to be to house his big heart.
And his big brain.”

Every word is true. Steve is also an outstanding giver and sharer of information.

What I love about this post is that Steve who is not incredibly tech driven, points out to the broker the comparison for print media. This is pure genius.

The website today IS the business card, lobby, street-level signage of yesteryear. It is the first impression you have with thousand of visitors each year…

I’d probably try to roll out the red carpet, or at least put out the good dishes…

Matt

One of the larger issues I see with brokers is that they end up creating sites that are no different – other than branding – than their competition and provide little tangible value to their network of agents. That seems to be changing, but few companies offer broker platforms capable of taking things to the next level.

Dear [Avery-Hess],

I am interested in making a transition to Avery and Hess. I have been licensed since 2002. I am licensed in MD,VA,DC.

I am interested in building my business. I currently have REO’s listing and have been working in the REO business for the last two years. I also provide BPO services for asset management companies.

I would like to set up at time to meet with the hiring manager and talk about a possible future with your company.

Best Regards

We are meeting with this person on Monday to begin the transition to Avery-Hess.

This stuff works, and having a killer website is just one part of an overall strategy to help grow an agent’s business.

Great post, and as always, on the mark.