Recently, I found myself backstage at a Black Eyed Peas concert courtesy of my best bud, who handles the band. A chair on the side of the stage was offered to me, a few feet away from the action. Below, a tent filled with food was at my disposal. My friend is very influential in [...]
Archive for September, 2009
Social distortion
What’s wrong with this picture? Nothing too terrible, really. Just a callout on the “About Us” page of a major consumer products Website. Pretty standard stuff. But you will notice the “ShareThis” widget. Which is not itself too offensive but is emblematic of something that’s been bugging me a lot lately. Laziness, namely. As it [...]
Must Reads
Like a Man-Lamb tethered to the Space Shuttle floating miles above the competition
[Note: I offer the following as a playful prayer for an end to "personal" branding in real estate] *** I want to do my part to help you. If you want to nail a great brand identity, do this: Start with Photoshop. Don’t bother reading the manual. The truth is, the more you know, the [...]
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Comparing Website apples to Website oranges
Steve Harney is a big man. He needs to be to house his big heart. And his big brain. Steve is also filled with extraordinary common sense, which I benefited from today as we conversed about everything from stick ball to bagels to real estate.
Real estate brand advertising and the Burger King Problem
[Beware: This post is a bit of a rambler – I'm thinking about several issues here that I will flesh out later.] Does consumer-facing brand advertising – print or online – work in real estate? Rarely, I think. But I don’t put the blame on the medium; I put it on the messengers. Think about [...]
The end of real estate websites, agent journalism and more food for thought from last week
Posting has been light here. Work is intense and my daughter started Kindergarten last week. A double whammy. Here are a few notable things that blinked across my screen amidst the chaos” Flickr releases an iPhone app
The intersection of anyone and anywhere
Brokers, as you read this, if you’re thinking “he’s not talking about me,” think again. Your websites need work. Some require a lot of work. Some should be detonated. Kaboom.
Loaves, fishes and real estate office managers
A lot of brokers have commented to me privately about my post a few weeks back in which I suggest it is time to get rid of the office manager/VP position in real estate brokerage. The gist of these comments: “I agree with you, but a great office manager is worth his or her weight [...]
Redfin releases a “home buying” app for the iPhone
Redfin has released an iPhone app. I’ve been waiting for a good IDX-based mobile home search app for a long time and this, with some caveats, is it. Except it’s not a home search app.
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