Comments on: Great marketing versus stupendously bad marketing

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10 Resources to help you Explode in 2010 | Springs Real Estate Network — Mon, 03 May 2010 14:40:28 +0000

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Sun, 10 Jan 2010 08:48:38 +0000

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By: Marc

Marc — Thu, 05 Nov 2009 18:57:33 +0000

@ Yolanda,
The most common breaks down into 3 parts:

a – Agents have no formal marketing and advertising background so they are prone to falling for whatever marketing folly that enters their mind

b – As a result of having no formal background, they end up copying tactics that have been employed by their peers

c- When you trace these tactics all the way back to their origin, you will find as I have, they were invented by the Acme Advertising Agency and Looney Tunes Productions.

By: Yolanda Zeus

Yolanda Zeus — Thu, 05 Nov 2009 14:50:25 +0000

A very interesting blog post. What would you say was the most common problem?

By: Great marketing versus stupendously bad marketing | 1000Watt …

Great marketing versus stupendously bad marketing | 1000Watt … — Tue, 11 Aug 2009 12:53:29 +0000

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By: Real Estate Roundup - Week 30

Real Estate Roundup - Week 30 — Sun, 26 Jul 2009 16:29:04 +0000

[...] Great marketing versus stupendously bad marketing by Marc Davison at 1000Watt Consulting [...]

By: Mark Green

Mark Green — Wed, 22 Jul 2009 12:33:04 +0000

I still think direct mail is as effective a medium as ever – perhaps more so today. The big challenge with marketing is breaking through clutter. Seeing that fewer marketers are leveraging direct mail, one can easily assume that readership rates naturally increase with reduced clutter.

Now, with online/email marketing, the opposite is naturally true.

What’s the answer? Of course, the ideal marketing plan integrates both online and offline components.

The beautiful thing about direct marketing is the ability to measure results, optimize and maximize ROI.

Great discussion.

By: Marc

Marc — Tue, 21 Jul 2009 22:39:37 +0000

Josh,

It’s more than “is it time to start saving stamps”. It’s time to stop doing things half baked.

I am sure direct mail still has merit today just as television newspapers, radio and other forms of traditional ads do.

The most successful campaign at any level ones that have been thought through.

Often in real estate campaigns are not thought through. They are stabs in the dark. Success or failure is often poorly evaluated. A top producer may view their dog postcard and the 2 leads they get as a success but never measure the negative branding that campaign creates that prevented 100 other leads from happening or 100 more that would ensue down the road.

Other times, agents might view a great blog post that received no comments as a waste of time missing the longtail benefits and positive effects through viral distribution, good will and WOM.

Good marketing is thinking through the entire campaign. Had Irene did a study and discovered a neighborhood where 60% of the residents were teachers, 80% had Schnauzers and 10% owned computers and all of them had been living in their homes for 30 years, that postcard she sent might have been considered better targeted

That’s good marketing would have determined that.

Bad marketing is just the opposite.

By: Josh Lavik

Josh Lavik — Tue, 21 Jul 2009 19:02:58 +0000

I agree with the idea that there’s very little benefit that comes from a postcard such as this one. However, my question to you comes in regards to Direct Mail. Based on my experience, I have found most of the top producers at my company still use direct mail rather frequently. Do you think there’s still a good place for “good marketing” with direct mail? Or is it time to save the stamps?