Comments on: Secrets, lies, real estate and Zappos http://1000wattconsulting.com/blog/2009/05/secrets-lies-real-estate-and-zappos.html Turn On Thu, 09 Feb 2012 11:08:54 +0000 hourly 1 http://wordpress.org/?v= By: markc http://1000wattconsulting.com/blog/2009/05/secrets-lies-real-estate-and-zappos.html/comment-page-1#comment-36299 markc Sat, 15 Oct 2011 17:42:18 +0000 http://www.1000wattconsulting.com/?p=1960#comment-36299 Ooops - please delete my first post - presed enter too quickly. What I meant to say was that anything that brings greater transparency to the industry can only be a good thing. Transparency reduces the opportunity for unethical activity. Ooops – please delete my first post – presed enter too quickly. What I meant to say was that anything that brings greater transparency to the industry can only be a good thing. Transparency reduces the opportunity for unethical activity.

]]> By: real estate secrets – Latest real estate secrets news – First Time Home Buyer Secrets To A Successful Purchase | Jennifer … http://1000wattconsulting.com/blog/2009/05/secrets-lies-real-estate-and-zappos.html/comment-page-1#comment-26761 real estate secrets – Latest real estate secrets news – First Time Home Buyer Secrets To A Successful Purchase | Jennifer … Sat, 23 Apr 2011 06:23:04 +0000 http://www.1000wattconsulting.com/?p=1960#comment-26761 [...] Secrets, lies, real estate and Zappos | 1000Watt Consulting [...] [...] Secrets, lies, real estate and Zappos | 1000Watt Consulting [...]

]]> By: From Carchemish to Ur | 1000Watt Consulting http://1000wattconsulting.com/blog/2009/05/secrets-lies-real-estate-and-zappos.html/comment-page-1#comment-4934 From Carchemish to Ur | 1000Watt Consulting Wed, 10 Jun 2009 02:59:09 +0000 http://www.1000wattconsulting.com/?p=1960#comment-4934 [...] the invisible thought bubble that popped over my head but thought about the post Brian wrote titled Secrects, lies, real estate and Zappos and about the invisible stain of distrust on the brokers otherwise clean [...] [...] the invisible thought bubble that popped over my head but thought about the post Brian wrote titled Secrects, lies, real estate and Zappos and about the invisible stain of distrust on the brokers otherwise clean [...]

]]> By: Clare http://1000wattconsulting.com/blog/2009/05/secrets-lies-real-estate-and-zappos.html/comment-page-1#comment-4873 Clare Mon, 01 Jun 2009 13:55:01 +0000 http://www.1000wattconsulting.com/?p=1960#comment-4873 I really like Zappos and how they run the company it "appears" so transparent in its approach and really does do good for the property market. I really like Zappos and how they run the company it “appears” so transparent in its approach and really does do good for the property market.

]]> By: Frederick MD Homes for Sale » A Frederick Realtors Secrets Revealed http://1000wattconsulting.com/blog/2009/05/secrets-lies-real-estate-and-zappos.html/comment-page-1#comment-4859 Frederick MD Homes for Sale » A Frederick Realtors Secrets Revealed Thu, 28 May 2009 19:26:41 +0000 http://www.1000wattconsulting.com/?p=1960#comment-4859 [...] interviewed by Brian Boero of 1000watt blog, Jerry Tidmore of Zappos said this:  “There is no secret to our success, there are no [...] [...] interviewed by Brian Boero of 1000watt blog, Jerry Tidmore of Zappos said this:  “There is no secret to our success, there are no [...]

]]> By: Matt Goyer http://1000wattconsulting.com/blog/2009/05/secrets-lies-real-estate-and-zappos.html/comment-page-1#comment-4856 Matt Goyer Thu, 28 May 2009 05:04:04 +0000 http://www.1000wattconsulting.com/?p=1960#comment-4856 I'm jealous, I've been meaning to get down to Vegas to do the Zappos tour! Zappos really resonates with us at Redfin as we work on building a better real estate brokerage. As we go, at every step of the way, we re-think how we could do things. For instance our website shows more data than most any brokerage. We were the first to publish listing price history, sales history along with every other piece of data we can get our hands on. All without requiring user registration. But it's not just on the website that we push for transparency; as Marc and Brian have blogged in the past we survey every client, those whose offers are accepted and close and those whose aren't accepted and post them online for every one to see. We also blog every month in every market we're in about how the business did. From how many offers we wrote to how many people would recommend Redfin to a friend (a simplified version of our net promoter score). It's great to see the industry talking about increased transparency and increased customer satisfaction. I'm definitely bummed I missed Rob Hahn's talk at REBCPHL on net promoter score. I’m jealous, I’ve been meaning to get down to Vegas to do the Zappos tour!

Zappos really resonates with us at Redfin as we work on building a better real estate brokerage. As we go, at every step of the way, we re-think how we could do things.

For instance our website shows more data than most any brokerage. We were the first to publish listing price history, sales history along with every other piece of data we can get our hands on. All without requiring user registration.

But it’s not just on the website that we push for transparency; as Marc and Brian have blogged in the past we survey every client, those whose offers are accepted and close and those whose aren’t accepted and post them online for every one to see.

We also blog every month in every market we’re in about how the business did. From how many offers we wrote to how many people would recommend Redfin to a friend (a simplified version of our net promoter score).

It’s great to see the industry talking about increased transparency and increased customer satisfaction. I’m definitely bummed I missed Rob Hahn’s talk at REBCPHL on net promoter score.

]]> By: Keahi Pelayo http://1000wattconsulting.com/blog/2009/05/secrets-lies-real-estate-and-zappos.html/comment-page-1#comment-4854 Keahi Pelayo Tue, 26 May 2009 20:22:11 +0000 http://www.1000wattconsulting.com/?p=1960#comment-4854 I have been a Realtor for 26 years and I have seen more change in the business in the last few years than in the first 20 combined. You are dead on with your assessment. Aloha, Keahi I have been a Realtor for 26 years and I have seen more change in the business in the last few years than in the first 20 combined. You are dead on with your assessment.
Aloha,
Keahi

]]> By: Spencer Rascoff http://1000wattconsulting.com/blog/2009/05/secrets-lies-real-estate-and-zappos.html/comment-page-1#comment-4851 Spencer Rascoff Tue, 26 May 2009 16:29:34 +0000 http://www.1000wattconsulting.com/?p=1960#comment-4851 Zappos has created such an impressive, quirky culture, not to mention a huge business. And the two are linked, of course. I read a great profile of Zappos somewhere (Fortune, I think) that went into a ton of detail about their culture. Looking forward to hearing the CEO speak at Inman... Zappos has created such an impressive, quirky culture, not to mention a huge business. And the two are linked, of course.
I read a great profile of Zappos somewhere (Fortune, I think) that went into a ton of detail about their culture.

Looking forward to hearing the CEO speak at Inman…

]]> By: Brian Boero http://1000wattconsulting.com/blog/2009/05/secrets-lies-real-estate-and-zappos.html/comment-page-1#comment-4850 Brian Boero Tue, 26 May 2009 16:28:57 +0000 http://www.1000wattconsulting.com/?p=1960#comment-4850 Sebastian: Thanks a lot for taking the time to share your thoughts and experience. They are really instructive. Regarding your story about the listing presentation ... I think you have hit the nail on the head: It's about trust. In the undifferentiated mass that is real estate, being thoroughly open is the best way to gain that trust. More power to you! Regarding your challenge about consumers, and their obligation to act in good faith... I would argue that given the relatively large size of transaction fees inherent in the transaction, and the still-opaque nature of the real estate buying and selling process, the consumer is entitled to do whatever they can, within legal and ethical limits, to safeguard their interests within a structure that often compromises them. Sebastian:

Thanks a lot for taking the time to share your thoughts and experience. They are really instructive.

Regarding your story about the listing presentation … I think you have hit the nail on the head: It’s about trust. In the undifferentiated mass that is real estate, being thoroughly open is the best way to gain that trust. More power to you!

Regarding your challenge about consumers, and their obligation to act in good faith…

I would argue that given the relatively large size of transaction fees inherent in the transaction, and the still-opaque nature of the real estate buying and selling process, the consumer is entitled to do whatever they can, within legal and ethical limits, to safeguard their interests within a structure that often compromises them.

]]> By: Real Estate Roundup - Week 21 http://1000wattconsulting.com/blog/2009/05/secrets-lies-real-estate-and-zappos.html/comment-page-1#comment-4847 Real Estate Roundup - Week 21 Mon, 25 May 2009 22:37:56 +0000 http://www.1000wattconsulting.com/?p=1960#comment-4847 [...] Secrets, lies, real estate and Zappos by Brian Boero at 1000Watt Consulting [...] [...] Secrets, lies, real estate and Zappos by Brian Boero at 1000Watt Consulting [...]

]]>