When David Gibbons gave me an early peek of the new Zillow iPhone app on Monday, my first thought was how this would take the frustration I feel online at home to the streets. Great. Now trying to figure out what’s real when it comes to home values can be frustrating everywhere! But then I [...]
Archive for April, 2009
Milestones: HomeGain is ten years old and going strong
Late one evening in 1998, I received a phone call from Brad Inman. At that time, his name did not ring a bell. Just a year earlier, my new firm Access Media Group had stepped into his space of real estate syndication and amassed distribution to a client list of over 200 newspapers. I knew [...]
Must Reads
Brokers: 5 moves you can make now to improve your marketing
Here’s a situation we run into a lot lately: A brokerage executive team knows their marketing costs too much, delivers to little, and won’t carry them through the challenges they face. So they slash budgets, hunker down, and go on defense. But there is no corresponding positive action. Sellers squirm. Managers and agents scream. A [...]
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Active.com’s answer to a burning real estate search question
Home search does not have to boring. In fact, it can be amazing. Completely fulfilling. And offered right through a brokerage website. Today, things like mapping, neighborhood boundaries, local demographics, education scores, lifestyle values, Street View, Reviews, RSS feeds from local content providers, photos, videos, valuations and more make it possible to deliver a rich [...]
Making online Realtor ratings work: It’s all or nothing at all
I applaud the Houston Association of Realtors for launching a Realtor rating program. It’s another progressive move from Bob Hale. The spirit behind this is commendable. But here’s the thing: Realtor ratings will never be useful to a consumer unless there are no conditions, no agent filters, and 100% commitment to let the chips fall [...]
The top ten things that kill real estate vendor website copy
I’ve been exposed to a host of interesting applications as a result of submissions to our Real Estate 2.0 Mind Map. And I have noticed patterns within the Website copy that pitch these applications. Too often they include big blocks of confusing copy. Bad copy. Superfluous copy. Technical jargon. Unsupported claims. Grandiose promises that wax [...]
Two photo tools that caught my eye this week
If you don’t subscribe to MakeUseOf, you should. It’s a treasure trove of neat applications. Some of the things they surface are of marginal utility to just about anyone, but a couple things they wrote about this week are relevant to online real estate: Closr.it This free app enables you to display large, zoom-able images [...]
The end of the real estate story?
Marc and I spent the past two days in Chicago. A marvelous city! Big, grey and stolid but laced with flavor like a well-marbled steak. It’s like Manhattan without the bravado and San Francisco with substance. I hated to leave. Anyway: Our trip was filled with great discussions with smart people. One stuck with me [...]
Fore and Aft: A simple website makeover
Unlike many of his peers, Artur Ciesielski was decidedly unhappy with his web presence. ‘Settling’ was not part of his vocabulary. Unlike many of his peers, Artur was not proud of how cheap his website was. Unlike many of his peers, Artur was not complacent about his Web presence. He longed from something more substantial [...]
A small move by Google offers a peak into online real estate’s future
Google announced a relatively modest enhancement to its Google Earth iPhone app last Friday that got my mind going. Now, when a user “flies” to a location in Earth and clicks one of the icons that denote a “place,” they see a neatly arranged collection of media that bring it to life – photos, videos, [...]
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