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This is precisely why I wrote this piece. A great Realtor is indispensable. I know. I've sold homes. I seen some great folks perform miracles.

The problem is, as I see it, these deeds go sight unseen by the masses.

Until agents learn to master the technologies and platforms available to them today to broadcast, market, film, blog and leverage their magic properly these deeds remain secrets. And become overlooked.

As I reported, my friend went out of business because her talent remained confined within clients photo albums, her studio and distributed by newspapers ads and some WOM.

These are things no service person can depend on anymore.

We all believe it, but if you read 15,000 blog posts on Active Rain or listen to 300 listing presentations, will you find what exactly it is that Makes Real Estate Professionals so far superior to an out of the box do-all marketing software package?

I don't have the answer but I believe that the Indispensable-Realtor is passe.

Where it get even more dicey is my belief that if one does not understand, use or leverage the technology that moves their industry forward, that person may not qualify as a professional.

And where it's the diciest of all is how much this holds true in real estate.

Regardless of whether you have a great web site, use social media or consider yourself a RE tech adopter the extremes Marc mentions here become more likely if you choose to not be an influencer.

As much as I think our clients view each of us as an individual to be measured based on our own actions, these 'threats' exist based on the Real Estate industry's performance as a whole. It is the consumers not currently engaged or employing a disengaged Realtor that will likely be drawn to these options.

Take the time to help your peers be better at what they do and maybe Realtors won't lose a piece of the pie…or the whole thing.

Stand around and cringe at what they do…all that will be left is the crumbs.

The consumer owns the consumer.

Service preceeds Sales and interpretation is the skill set that provides value, not information.

Wonder if anyone is listening…

Best wishes.

What is so special about Honolulu that makes you think homesellers who have grown up managing more than several social media sites of their own won't be bothered setting up sites and triggered the marketing of their listing in years to come?

That to me reads like the blinders are on. Am I alone here?

Time marches on for every one of us. Whether we like it or not, we are all in the business of change, of creating multiple income streams and learning how to do it higher, faster, farther, with more energy, more enthusiasm, more innovation and more passion than the day before. Or else. I hurt for Nicole and others who are going through this…and hope that her example will drive me to stay ahead of the grim reaper.