Good going and I concur – the web is indeed the destination to invest $'s into.

However, what I am going for is a campaign that does not cost any $s through a medium that is still viable across all age demographics. I know I can't speak for all the hip folks between 20-40's but a great many still read newspapers. But bear in mind that most papers repurpose much of their print content online.

This is not about paying the papers to run ads. This is about selectively using their distribution mechanism to your benefit.

I suppose the bigger question here is if you have a blog how are you getting people to it?

Here's a thing – I started a syndicate business 12 years ago representing real estate writers and selling their content to newspapers. Today, one of my writers is still published in over 40 papers and while those paper pay less now than they did ten years ago, this writer – a home inspector (Inspectors in the house) continues to get hired by local residents as a result of his Q&A column.

As for his ad? There is no ad. That weekly column supports his family.

So while I cite Bono as one example, I point to Barry Stone, author of Inspectors in the House as another example of how powerful the newspaper can still be.

But I believe that as long as newspapers still exist and as long as they continue to be delivered to our homes, publishing a non paid for op ed piece that speaks to the general concerns of its readership on the issues that are most passionate to the real estate leader is a great way to build brand, drive traffic and assert value.

I have spoken to newspapers editors all over the United States stemming from a 20+years of having relationships with them as a PR company. Many are looking for good, quality, non advertorial content to publish and they do not charge for it.

To me, that is a opportunity worth looking into.

So much is transitioning online but there is still a large part of the population that goes to print. I can't wait each month for a new issue of Portfolio to come in the mail even though I can read it online.

I have read many discussions online about print vs online advertising and it seems that buyers tend to be more online, but sellers come from print: at least that's what I see in my market.

Some of the most successful agents have awful websites that are simply useless but large print ads and they dominate certain parts of the market.

It seems that a well thought out and executed combination of online and print would rock.

I never see print ads with an easy url to market trends for the area the newspaper is distributed to, nor anything more enticing then photos of homes. Something like that may not only show a seller that one has listings but actually provide useful information and further cement a relationship.