Comments on: Roost gets $8 million: I have a few questions http://1000wattconsulting.com/blog/2008/12/roost-gets-8-million-im-glad-somebodys-bullish.html Turn On Thu, 09 Feb 2012 11:08:54 +0000 hourly 1 http://wordpress.org/?v= By: myrtle beach http://1000wattconsulting.com/blog/2008/12/roost-gets-8-million-im-glad-somebodys-bullish.html/comment-page-1#comment-3499 myrtle beach Fri, 12 Dec 2008 22:21:15 +0000 http://wp.1000wattconsulting.com/2008/12/roost-gets-8-million-im-glad-somebodys-bullish.html#comment-3499 <p>Roost is an intresting company. I wonder what the close ratio is for leads? Or what is the average cost per lead to the broker?</p> Roost is an intresting company. I wonder what the close ratio is for leads? Or what is the average cost per lead to the broker?

]]> By: myrtle beach http://1000wattconsulting.com/blog/2008/12/roost-gets-8-million-im-glad-somebodys-bullish.html/comment-page-1#comment-3498 myrtle beach Fri, 12 Dec 2008 22:15:17 +0000 http://wp.1000wattconsulting.com/2008/12/roost-gets-8-million-im-glad-somebodys-bullish.html#comment-3498 <p>Roost is an intresting company. I wonder what the close ratio is for leads? Or what is the average cost per lead to the broker?</p> Roost is an intresting company. I wonder what the close ratio is for leads? Or what is the average cost per lead to the broker?

]]> By: Brian Boero http://1000wattconsulting.com/blog/2008/12/roost-gets-8-million-im-glad-somebodys-bullish.html/comment-page-1#comment-3497 Brian Boero Fri, 12 Dec 2008 17:16:11 +0000 http://wp.1000wattconsulting.com/2008/12/roost-gets-8-million-im-glad-somebodys-bullish.html#comment-3497 <p>Alex - thanks for the response. </p> <p>Regarding measurement, your brokers may measure cost per lead, but they are still paying for clicks too, no?</p> <p>I could not agree with you more on the move from print to more measureable ad spends. </p> <p>I will take your word for it on traffic, but since you can't share details my question remains.</p> <p>Congrats again, and best of luck in '09.</p> <p><br /> </p> Alex – thanks for the response.

Regarding measurement, your brokers may measure cost per lead, but they are still paying for clicks too, no?

I could not agree with you more on the move from print to more measureable ad spends.

I will take your word for it on traffic, but since you can't share details my question remains.

Congrats again, and best of luck in '09.

]]> By: Alex Chang http://1000wattconsulting.com/blog/2008/12/roost-gets-8-million-im-glad-somebodys-bullish.html/comment-page-1#comment-3496 Alex Chang Fri, 12 Dec 2008 14:40:55 +0000 http://wp.1000wattconsulting.com/2008/12/roost-gets-8-million-im-glad-somebodys-bullish.html#comment-3496 <p>Thanks Brian – we like you too! Here is my take on the good, thought provoking questions you raise.</p> <p>Yes. Yes. No. :)</p> <p>Without going into a long response. I'll leave you with some teasers:<br /> - The fundamental reason we are getting traction (growing our footprint, retaining/signing up new clients and attracting investment capital in the worst fundraising climate since the stone age) is that our broker partners are seeing success with our platform. In this market it is all about accountability<br /> - Despite the fact that our model is CPC based, most of our partners measure their return on spend with us in terms of CPL (Cost Per Lead) and lead quality. I'll give you a peek behind the curtain on that issue. Of the leads generated off of Roost traffic, over 50% are valid requests to "Schedule a Showing" of a home – these are obviously very valuable in today's market<br /> - IMO smart brokers will have a new marketing mix going forward. Syndication and CPC/paid search (which serve very different purposes IMO) will both be part of that along with some other things we haven't seen yet. But all of them will be significantly more accountable than the offline media that brokers are trying to break away from<br /> - It is nearly impossible for services outside Roost to know how much overall traffic Roost is getting. Because at the end of the day it is a network of individual sites/domains. Suffice it to say that there is no need to worry about our traffic :)</p> <p>alex<br /> </p> Thanks Brian – we like you too! Here is my take on the good, thought provoking questions you raise.

Yes. Yes. No. :)

Without going into a long response. I’ll leave you with some teasers:
- The fundamental reason we are getting traction (growing our footprint, retaining/signing up new clients and attracting investment capital in the worst fundraising climate since the stone age) is that our broker partners are seeing success with our platform. In this market it is all about accountability
- Despite the fact that our model is CPC based, most of our partners measure their return on spend with us in terms of CPL (Cost Per Lead) and lead quality. I’ll give you a peek behind the curtain on that issue. Of the leads generated off of Roost traffic, over 50% are valid requests to “Schedule a Showing” of a home – these are obviously very valuable in today’s market
- IMO smart brokers will have a new marketing mix going forward. Syndication and CPC/paid search (which serve very different purposes IMO) will both be part of that along with some other things we haven’t seen yet. But all of them will be significantly more accountable than the offline media that brokers are trying to break away from
- It is nearly impossible for services outside Roost to know how much overall traffic Roost is getting. Because at the end of the day it is a network of individual sites/domains. Suffice it to say that there is no need to worry about our traffic :)

alex

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