Comments on: Cut print, but fill the value vacuum http://1000wattconsulting.com/blog/2008/12/print-its-time-to-get-off-the-sinking-ship.html Turn On Thu, 09 Feb 2012 11:08:54 +0000 hourly 1 http://wordpress.org/?v= By: okREblog – It’s All REALative » ‘Outside the Box’ – Is It Enough? http://1000wattconsulting.com/blog/2008/12/print-its-time-to-get-off-the-sinking-ship.html/comment-page-1#comment-8910 okREblog – It’s All REALative » ‘Outside the Box’ – Is It Enough? Wed, 24 Feb 2010 15:00:47 +0000 http://wp.1000wattconsulting.com/2008/12/print-its-time-to-get-off-the-sinking-ship.html#comment-8910 [...] As you, my clients and readership, already know, I am adamantly opposed to the traditional means of marketing your homes. I’ve known for far too long that the old way of doing things is more than just old; it’s a waste of resources, further validated by a very well-written post I found this morning. [...] [...] As you, my clients and readership, already know, I am adamantly opposed to the traditional means of marketing your homes. I’ve known for far too long that the old way of doing things is more than just old; it’s a waste of resources, further validated by a very well-written post I found this morning. [...]

]]> By: Craig Baker http://1000wattconsulting.com/blog/2008/12/print-its-time-to-get-off-the-sinking-ship.html/comment-page-1#comment-6814 Craig Baker Mon, 14 Dec 2009 17:44:44 +0000 http://wp.1000wattconsulting.com/2008/12/print-its-time-to-get-off-the-sinking-ship.html#comment-6814 <p>When everybody does electronic marketing only, the brokers with a strong print presence will get more listings</p> When everybody does electronic marketing only, the brokers with a strong print presence will get more listings

]]> By: Jim Adams http://1000wattconsulting.com/blog/2008/12/print-its-time-to-get-off-the-sinking-ship.html/comment-page-1#comment-3511 Jim Adams Thu, 18 Dec 2008 07:58:49 +0000 http://wp.1000wattconsulting.com/2008/12/print-its-time-to-get-off-the-sinking-ship.html#comment-3511 <p>Hi Brian,<br /> I found a link to this post on Mike Lyon's Blog. It made my del.icio.us list! You are right on the money. I think the death of the Tribune is another validation that consumers want the Internet. </p> <p>Thank you for your comments "There are lots of sad things about this, but none of them have to do with brokers who have paid too much for too long for ads". </p> <p>The over priced, under performing newspaper ads are officially over. And not a moment too soon. Real estate agents and home builders need advertising that works and that doesn't bleed our budgets dry in one month.</p> <p>Craig, I agree with you but at what cost. Is it really worth the money to be one of the few on print. The print audience for real estate is dwindling by the minute and the newspapers and magazines have little to accommodate us on the price end. I might feel differently if they were more friendly to us.</p> <p>Jim Adams - CEO<br /> New Homes Directory.com</p> Hi Brian,
I found a link to this post on Mike Lyon's Blog. It made my del.icio.us list! You are right on the money. I think the death of the Tribune is another validation that consumers want the Internet.

Thank you for your comments "There are lots of sad things about this, but none of them have to do with brokers who have paid too much for too long for ads".

The over priced, under performing newspaper ads are officially over. And not a moment too soon. Real estate agents and home builders need advertising that works and that doesn’t bleed our budgets dry in one month.

Craig, I agree with you but at what cost. Is it really worth the money to be one of the few on print. The print audience for real estate is dwindling by the minute and the newspapers and magazines have little to accommodate us on the price end. I might feel differently if they were more friendly to us.

Jim Adams – CEO
New Homes Directory.com

]]> By: Mike Lyon http://1000wattconsulting.com/blog/2008/12/print-its-time-to-get-off-the-sinking-ship.html/comment-page-1#comment-3510 Mike Lyon Mon, 15 Dec 2008 05:49:03 +0000 http://wp.1000wattconsulting.com/2008/12/print-its-time-to-get-off-the-sinking-ship.html#comment-3510 <p>Isn't it amazing what can be done with the money you save from the full page ad in the real estate section? It goes a loooong way online. Great post!</p> Isn't it amazing what can be done with the money you save from the full page ad in the real estate section? It goes a loooong way online. Great post!

]]> By: René Fabre http://1000wattconsulting.com/blog/2008/12/print-its-time-to-get-off-the-sinking-ship.html/comment-page-1#comment-3509 René Fabre Wed, 10 Dec 2008 15:35:32 +0000 http://wp.1000wattconsulting.com/2008/12/print-its-time-to-get-off-the-sinking-ship.html#comment-3509 <p>Brian...<br /> I couldn't agree with you more. I do 'round table' discussions with real estate franchises all over Washington and Oregon. I talk about the new consumer (search) behavior and why it's important to enhance your presence on the web. The paradigm shift is now more about 'how will they find you', not how you will find them. When the consumer has the need and is ready to make a decision, will you be visible and available.</p> <p>The realtor's that get it and keep experimenting with internet presence are doing much better than those that push back and stick their head in the sand. </p> <p>Crafting a good internet marketing strategy and articulating it in your listing presentation is very compelling to the seller. My clients tell me that they are directly asked most every appointment, "How will you be marketing this property on the web?"</p> <p>Another great post... thx.</p> <p>René </p> Brian…
I couldn't agree with you more. I do 'round table' discussions with real estate franchises all over Washington and Oregon. I talk about the new consumer (search) behavior and why it's important to enhance your presence on the web. The paradigm shift is now more about 'how will they find you', not how you will find them. When the consumer has the need and is ready to make a decision, will you be visible and available.

The realtor's that get it and keep experimenting with internet presence are doing much better than those that push back and stick their head in the sand.

Crafting a good internet marketing strategy and articulating it in your listing presentation is very compelling to the seller. My clients tell me that they are directly asked most every appointment, "How will you be marketing this property on the web?"

Another great post… thx.

René

]]> By: Craig Baker http://1000wattconsulting.com/blog/2008/12/print-its-time-to-get-off-the-sinking-ship.html/comment-page-1#comment-3508 Craig Baker Wed, 10 Dec 2008 14:32:31 +0000 http://wp.1000wattconsulting.com/2008/12/print-its-time-to-get-off-the-sinking-ship.html#comment-3508 <p>When everybody does electronic marketing only, the brokers with a strong print presence will get more listings</p> When everybody does electronic marketing only, the brokers with a strong print presence will get more listings

]]> By: Cedar Rapids Real Estate http://1000wattconsulting.com/blog/2008/12/print-its-time-to-get-off-the-sinking-ship.html/comment-page-1#comment-3507 Cedar Rapids Real Estate Tue, 09 Dec 2008 13:34:14 +0000 http://wp.1000wattconsulting.com/2008/12/print-its-time-to-get-off-the-sinking-ship.html#comment-3507 <p>Right on Brian, from a sheer ROI standpoint, Internet marketing reaches more "potential buyers" since the NAR says that 80% (I think it's much higher)initiate their search for real estate on the web. </p> Right on Brian, from a sheer ROI standpoint, Internet marketing reaches more "potential buyers" since the NAR says that 80% (I think it's much higher)initiate their search for real estate on the web.

]]>