As 2008 winds down, the news continues to distill fear, confusion, and sepulchral predictions for 2009. No doubt, there will be challenges in the coming year. But so what? When aren’t there challenges? Since I’ve been working inside this industry…
Archive for December, 2008
A home search wish for 2009: Let’s get visual!
To properly merchandise a listing, one should: A. Park a 1983 Oldsmobile Cutlass on the front lawn B. Arrange a “Beeramid” on the kitchen table C. Post blurry, poorly composed photos of the property on the web For sooooo long,…
Must Reads
Real estate on steroids
Stattweets launched today, enabling sports fans to follow their favorite teams, get spreads, scores, standings, ranks etc. The idea isn’t new but their angle is. The content here is broadcast direct from the teams themselves rather than from the arbitrary…
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On the brighter side: 2 things that suggest a path for online real estate innovation in ’09
My post on online real estate innovation yesterday was pretty bleak. That’s still my sentiment, but here’s a counterbalance: I think the single biggest opportunity in online real estate in 2009 lies in improving our grasp on the real estate…
O Canada! One great association event can beget many more
Quebec City – night. 40-mile per hour winds blew mothball sized snow flakes, blasting the tiny slice of skin I left exposed under my lightweight winter clothing. I elected to walk from the hotel to dinner where I was to…
Zillow Advice: Innovation deflation
Zillow Advice launched this morning. And I’m feeling apocalyptic. Seriously: This release, while nicely executed, says a lot about the state of online real estate innovation. In short, despite a few recent gems, their ain’t much of it right now….
That’s what I’m talking about
I lived in Rockland County, NY for 20 years. So the Rand name in real estate is familiar to me. I saw it on yard signs everywhere and understood it to represent a local real estate firm that specialized in…
A great identity creation case study
See below. If you’re short on time, skip to 2:55, where the key take-away lies. To quote Sol Sender: “No matter how good the logo is, not matter how well-executed, if it doesn’t stand for something that means something to…
This is why I love the Web
Estonia. Wow. I wish I could read the darn site! BTW, you can download our “Top Ten Brokerages in America” report here (note: it takes a couple minutes). — Brian Boero
Roost gets $8 million: I have a few questions
I like Roost. The search experience is really good — at least until the user is redirected to a brokerage site, which is, in most cases, pretty jarring. The company also provides a nice example of what can be done…
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