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	<title>Comments on: Google&#8217;s OpenSocial and the future of the MLS</title>
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	<description>Turn On</description>
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		<title>By: Judith Lindenau</title>
		<link>http://1000wattconsulting.com/blog/2008/12/googles-opensoc.html/comment-page-1#comment-6822</link>
		<dc:creator>Judith Lindenau</dc:creator>
		<pubDate>Mon, 14 Dec 2009 17:45:40 +0000</pubDate>
		<guid isPermaLink="false">http://wp.1000wattconsulting.com/2008/12/googles-opensoc.html#comment-6822</guid>
		<description>&lt;p&gt;The excitement that this blog raises in me, Brian, is that at last someone is looking in the right direction for futuring models.  That direction, I think, is the &#039;outside world&#039;, the environment outside the legacy systems and traditional MLS geographical and membership boundaries.  To look carefully at what our members are experiencing in the way of non-real estate applications in marketing, searching, sales, and information delivery--this is where the futuring needs to be.  And that was the intent of my maligned comment of &#039;don&#039;t bring the same voices to the futuring table.&#039;  In your post, you are clearly looking at Facebook and Google and others, and asking the question, &quot;What&#039;s here for us to learn?&quot;  That&#039;s a different question from &quot;can we take a social ap and drop it into a real estate environment&quot;.  The question being asked is, &quot;How can we take some of what&#039;s meaningful in programs such as Facebook and use them to full advantage in the real estate community?&quot;  Thanks for asking those questions, Brian. &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>The excitement that this blog raises in me, Brian, is that at last someone is looking in the right direction for futuring models.  That direction, I think, is the &#39;outside world&#39;, the environment outside the legacy systems and traditional MLS geographical and membership boundaries.  To look carefully at what our members are experiencing in the way of non-real estate applications in marketing, searching, sales, and information delivery&#8211;this is where the futuring needs to be.  And that was the intent of my maligned comment of &#39;don&#39;t bring the same voices to the futuring table.&#39;  In your post, you are clearly looking at Facebook and Google and others, and asking the question, &quot;What&#39;s here for us to learn?&quot;  That&#39;s a different question from &quot;can we take a social ap and drop it into a real estate environment&quot;.  The question being asked is, &quot;How can we take some of what&#39;s meaningful in programs such as Facebook and use them to full advantage in the real estate community?&quot;  Thanks for asking those questions, Brian. </p>
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		<title>By: David Harris</title>
		<link>http://1000wattconsulting.com/blog/2008/12/googles-opensoc.html/comment-page-1#comment-3397</link>
		<dc:creator>David Harris</dc:creator>
		<pubDate>Mon, 29 Dec 2008 20:07:06 +0000</pubDate>
		<guid isPermaLink="false">http://wp.1000wattconsulting.com/2008/12/googles-opensoc.html#comment-3397</guid>
		<description>&lt;p&gt;Brian,&lt;/p&gt;

&lt;p&gt;I am glad to see others are visualizing the &quot;socialized MLS&quot; concept. As I have mentioned before, the listings are a commodity now. Home owners, sooner or later, will hire an agent to assist in selling their home, not for the MLS &quot;listing&quot; but for the agent&#039;s experience, track record, and connections. A &quot;socially enabled&quot; MLS will allow agents to do what they do best... network!&lt;/p&gt;

&lt;p&gt;David Harris&lt;br /&gt;
futureofrealty.com&lt;/p&gt;

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		<content:encoded><![CDATA[<p>Brian,</p>
<p>I am glad to see others are visualizing the &quot;socialized MLS&quot; concept. As I have mentioned before, the listings are a commodity now. Home owners, sooner or later, will hire an agent to assist in selling their home, not for the MLS &quot;listing&quot; but for the agent&#39;s experience, track record, and connections. A &quot;socially enabled&quot; MLS will allow agents to do what they do best&#8230; network!</p>
<p>David Harris<br />
futureofrealty.com</p>
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		<title>By: Tim White</title>
		<link>http://1000wattconsulting.com/blog/2008/12/googles-opensoc.html/comment-page-1#comment-3396</link>
		<dc:creator>Tim White</dc:creator>
		<pubDate>Wed, 07 Nov 2007 17:28:53 +0000</pubDate>
		<guid isPermaLink="false">http://wp.1000wattconsulting.com/2008/12/googles-opensoc.html#comment-3396</guid>
		<description>&lt;p&gt;A splendid vision Brian--perhaps even a defining thought experiment as we peer into our future as an industry.  The key difference being that the technologists outside the industry have been catalysts for shaping behavioral changes among the general consumer audience--leading the way from the top down.  It is this kind of leadership--one that initiates change at the most important behavioral level--that real estate technology leaders need to imitate and promulgate, especially around the core technology of the MLS.  Your partner in crime (Davison) decries the need for chasing ideals--which is great.  What we really need is a practical 2.0, approach that can engender a real change in how we practice, share, interact, behave and dance with consumers on a stage that has already been built and that is waiting for us to climb aboard (The Cluetrain).  I&#039;m in...&lt;/p&gt;

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		<content:encoded><![CDATA[<p>A splendid vision Brian&#8211;perhaps even a defining thought experiment as we peer into our future as an industry.  The key difference being that the technologists outside the industry have been catalysts for shaping behavioral changes among the general consumer audience&#8211;leading the way from the top down.  It is this kind of leadership&#8211;one that initiates change at the most important behavioral level&#8211;that real estate technology leaders need to imitate and promulgate, especially around the core technology of the MLS.  Your partner in crime (Davison) decries the need for chasing ideals&#8211;which is great.  What we really need is a practical 2.0, approach that can engender a real change in how we practice, share, interact, behave and dance with consumers on a stage that has already been built and that is waiting for us to climb aboard (The Cluetrain).  I&#39;m in&#8230;</p>
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		<title>By: Tom Townsend</title>
		<link>http://1000wattconsulting.com/blog/2008/12/googles-opensoc.html/comment-page-1#comment-3395</link>
		<dc:creator>Tom Townsend</dc:creator>
		<pubDate>Wed, 07 Nov 2007 13:30:07 +0000</pubDate>
		<guid isPermaLink="false">http://wp.1000wattconsulting.com/2008/12/googles-opensoc.html#comment-3395</guid>
		<description>&lt;p&gt;Great post; and right on the heels of this is the news today that Zillow signed an agreement with RE/MAX Allegiance to add their listings into the fold and then HomeScape today announced an agreement with Real Living  that will add an additional 13,000 listings into their system. I sure hope that NAR is taking notes as the MLS  landscape has to change from it&#039;s current monopolistic ways. Change is good and I like your concept. It&#039;s good for Brokers &amp; Agents, good for the consumer and it will spur competition and advances in the marketplace.   &lt;/p&gt;

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		<content:encoded><![CDATA[<p>Great post; and right on the heels of this is the news today that Zillow signed an agreement with RE/MAX Allegiance to add their listings into the fold and then HomeScape today announced an agreement with Real Living  that will add an additional 13,000 listings into their system. I sure hope that NAR is taking notes as the MLS  landscape has to change from it&#39;s current monopolistic ways. Change is good and I like your concept. It&#39;s good for Brokers &amp; Agents, good for the consumer and it will spur competition and advances in the marketplace.   </p>
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		<title>By: Judith Lindenau</title>
		<link>http://1000wattconsulting.com/blog/2008/12/googles-opensoc.html/comment-page-1#comment-3394</link>
		<dc:creator>Judith Lindenau</dc:creator>
		<pubDate>Wed, 07 Nov 2007 06:48:13 +0000</pubDate>
		<guid isPermaLink="false">http://wp.1000wattconsulting.com/2008/12/googles-opensoc.html#comment-3394</guid>
		<description>&lt;p&gt;The excitement that this blog raises in me, Brian, is that at last someone is looking in the right direction for futuring models.  That direction, I think, is the &#039;outside world&#039;, the environment outside the legacy systems and traditional MLS geographical and membership boundaries.  To look carefully at what our members are experiencing in the way of non-real estate applications in marketing, searching, sales, and information delivery--this is where the futuring needs to be.  And that was the intent of my maligned comment of &#039;don&#039;t bring the same voices to the futuring table.&#039;  In your post, you are clearly looking at Facebook and Google and others, and asking the question, &quot;What&#039;s here for us to learn?&quot;  That&#039;s a different question from &quot;can we take a social ap and drop it into a real estate environment&quot;.  The question being asked is, &quot;How can we take some of what&#039;s meaningful in programs such as Facebook and use them to full advantage in the real estate community?&quot;  Thanks for asking those questions, Brian. &lt;/p&gt;

</description>
		<content:encoded><![CDATA[<p>The excitement that this blog raises in me, Brian, is that at last someone is looking in the right direction for futuring models.  That direction, I think, is the &#39;outside world&#39;, the environment outside the legacy systems and traditional MLS geographical and membership boundaries.  To look carefully at what our members are experiencing in the way of non-real estate applications in marketing, searching, sales, and information delivery&#8211;this is where the futuring needs to be.  And that was the intent of my maligned comment of &#39;don&#39;t bring the same voices to the futuring table.&#39;  In your post, you are clearly looking at Facebook and Google and others, and asking the question, &quot;What&#39;s here for us to learn?&quot;  That&#39;s a different question from &quot;can we take a social ap and drop it into a real estate environment&quot;.  The question being asked is, &quot;How can we take some of what&#39;s meaningful in programs such as Facebook and use them to full advantage in the real estate community?&quot;  Thanks for asking those questions, Brian. </p>
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		<title>By: Frankly</title>
		<link>http://1000wattconsulting.com/blog/2008/12/googles-opensoc.html/comment-page-1#comment-3393</link>
		<dc:creator>Frankly</dc:creator>
		<pubDate>Tue, 06 Nov 2007 19:59:34 +0000</pubDate>
		<guid isPermaLink="false">http://wp.1000wattconsulting.com/2008/12/googles-opensoc.html#comment-3393</guid>
		<description>&lt;p&gt;Frankly, I&#039;m working on integrating Facebook with  MLS searching. Why not let your friends see your &quot;favorites&quot; and let them comment?&lt;/p&gt;

&lt;p&gt;I can see it now, &quot;Oh that area is great &quot; or &quot;are you sure you want to be that far from the bars&quot;&lt;/p&gt;

&lt;p&gt;Frank Borges LL0SA- Va Broker &lt;br /&gt;
&lt;a href=&quot;http://Blog.FranklyRealty.com&quot; rel=&quot;nofollow&quot;&gt;http://Blog.FranklyRealty.com&lt;/a&gt;&lt;/p&gt;

</description>
		<content:encoded><![CDATA[<p>Frankly, I&#39;m working on integrating Facebook with  MLS searching. Why not let your friends see your &quot;favorites&quot; and let them comment?</p>
<p>I can see it now, &quot;Oh that area is great &quot; or &quot;are you sure you want to be that far from the bars&quot;</p>
<p>Frank Borges LL0SA- Va Broker <br />
<a href="http://Blog.FranklyRealty.com" rel="nofollow">http://Blog.FranklyRealty.com</a></p>
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		<title>By: Frank Jewett</title>
		<link>http://1000wattconsulting.com/blog/2008/12/googles-opensoc.html/comment-page-1#comment-3392</link>
		<dc:creator>Frank Jewett</dc:creator>
		<pubDate>Tue, 06 Nov 2007 16:46:04 +0000</pubDate>
		<guid isPermaLink="false">http://wp.1000wattconsulting.com/2008/12/googles-opensoc.html#comment-3392</guid>
		<description>&lt;p&gt;The key limitation on industry MLS systems is how ______ talent the people creating those systems have and how ______ time they spend listening to brokers, agents, clients, and consumers to understand their needs.&lt;/p&gt;

&lt;p&gt;Software for software engineers?&lt;/p&gt;

</description>
		<content:encoded><![CDATA[<p>The key limitation on industry MLS systems is how ______ talent the people creating those systems have and how ______ time they spend listening to brokers, agents, clients, and consumers to understand their needs.</p>
<p>Software for software engineers?</p>
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