Archive for June, 2008

Building a brand, one note at a time

Sting. Dylan. Neil Young. Waits. Joplin. Good singers. But what really sets them apart is their unique vocal quality. Before their lyrics penetrate you, before their melodies mesmerize you, the sounds of their voices draw you in. It sets them…


The Swiss Army Knife problem

Realseekr launched this week. The site is the newest among a group of IDX-based search plays, which includes Roost, Terabitz, Estately and others. Here’s what I like about it: The listings strategy. IDX is the way to go if you…


Businesses come and go, brands last forever

Building a real estate firm used to be simpler. Plant a stake in the ground on main street, print up some business cards, place an ad in the Yellow Pages and pop an ad in the paper. By placing the…


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