Davison and I were in Orange County Monday, San Francisco Tuesday and head to Dallas later this morning. I’ve been hit with food poisoning and Marc is still without ID or credit cards since losing his wallet in Chicago last week, which makes air travel loads of fun.
So I hope you’ll forgive the light posting!
Anyway … there were two things that hit my inbox over the past few days that are worth noting.
#1
Technology consultant John Rowles pinged me to tout his IDX solution, which pairs Google’s search appliance with a standard listings feed. His intention – which I wholeheartedly support — is to simplify IDX by delivering a solution that looks and feels like a Google search. You can see it in action here. This from his email:
- We are currently seeing a 35% visitor repeat rate and an average time on
site of 12 minutes (bounce filtered — we filter out 1 page view visits and
visits <30 seconds. That is SOP in eCommerce).
- Google the address of one of our listings and, if the agent has held up
their end and provided content, we are usually #1, Page 1. - Google a more general term, and we are creeping up Page 1. Like, "stamford ct
mls" #1, "new haven ct real estate" #2 , and "newport ri real estate" #5, etc. - In addition to the usual analytics, we can also track the keywords people
use internally on our site, which is a treasure trove of actionable intel if you
are a metrics wonk like me.
Is there something here? Perhaps. I need to think about it more with a clearer head. I am interested in your thoughts.
#2
Vladimir Bosanac, Publisher of The Registry, a SF Bay Area real estate publication, shot me a link to Wheelhouse, an investment real estate brokerage that’s doing some pretty cool stuff, including candid reviews of every building on the market in their area.
I know: Redfin did this on the residential side and got smacked down by the MLS in its top market. So proceed with caution.
But the larger takeaway here is that this company, which claims that it is "Trustworthy" in bold type on its homepage, actually does something to substantiate that claim.
You don’t see that much in residential real estate real estate brokerage. Yet.
– Brian Boero
Local, Mobile, Social and the future of real estate
20 Tools to Bring your Real Estate Business to the Cloud
15 Ways to Make Your Marketing Mobile
great blog even if i am not in r.e. i'm a blogger and love your comments to blog and about fathering b/c i love being a mama. over from 'you factor.'
Hi Brian,
This may be a dumb question but is John's IDX solution available to any brokerage or company who would like to use it or only for C21?
thanks…hope you're feeling better and Marc has his identity back…
Stacey:
We started with forward-thinking C21 brokers and appreciate their referrals, but we are not tied to the C21 Brand.
More info @ MainRhode.com
Thanks, John. I'll forward your site to our Product Manager.
Stacey:
We started with forward-thinking C21 brokers and appreciate their referrals, but we are not tied to the C21 Brand.
More info @ MainRhode.com