Comments on: Creating a mist of difference that is identifiably you http://1000wattconsulting.com/blog/2008/05/they-dont-get-i.html Turn On Thu, 09 Feb 2012 05:21:21 +0000 hourly 1 http://wordpress.org/?v= By: Matt Dollinger http://1000wattconsulting.com/blog/2008/05/they-dont-get-i.html/comment-page-1#comment-2712 Matt Dollinger Tue, 27 May 2008 21:16:18 +0000 http://wp.1000wattconsulting.com/2008/05/they-dont-get-i.html#comment-2712 <p>"I'm wondering, why "they" have access to your brake pedal?"</p> <p>This is the eternal question... why someone who has no authority, no reason, nothing... has the ability to tell you that your ideas are wrong, your personality unfitting, that you don't "fit" the system. </p> <p>Someone told me something simple once to help figure out my life. "Control what you can control, and leave the rest alone." It's simple to say and alot harder to implement. </p> <p>It reminds me of the movie SLC Punk where Steve-O, at the end of the movie, comes to the conclusion that, "I could do a hell of a lot more damage in the system than outside of it." That simple line, and this fantastic movie, help me remember that even cow-tipping, tree-farming, bartenders from Central Illinois can make a difference in the bigger picture.</p> <p>For myself, as a "Punk" in this industy, I have to remember this. That... and the fact that now, at this very time, the "Punks" are the cool kids and the one's the industry is looking to save it.</p> <p>Matt Dollinger<br /> </p> "I'm wondering, why "they" have access to your brake pedal?"

This is the eternal question… why someone who has no authority, no reason, nothing… has the ability to tell you that your ideas are wrong, your personality unfitting, that you don't "fit" the system.

Someone told me something simple once to help figure out my life. "Control what you can control, and leave the rest alone." It's simple to say and alot harder to implement.

It reminds me of the movie SLC Punk where Steve-O, at the end of the movie, comes to the conclusion that, "I could do a hell of a lot more damage in the system than outside of it." That simple line, and this fantastic movie, help me remember that even cow-tipping, tree-farming, bartenders from Central Illinois can make a difference in the bigger picture.

For myself, as a "Punk" in this industy, I have to remember this. That… and the fact that now, at this very time, the "Punks" are the cool kids and the one's the industry is looking to save it.

Matt Dollinger

]]> By: Stacey http://1000wattconsulting.com/blog/2008/05/they-dont-get-i.html/comment-page-1#comment-2711 Stacey Thu, 22 May 2008 09:05:15 +0000 http://wp.1000wattconsulting.com/2008/05/they-dont-get-i.html#comment-2711 <p>not that i COULD actually sing an aria.</p> not that i COULD actually sing an aria.

]]> By: Stacey http://1000wattconsulting.com/blog/2008/05/they-dont-get-i.html/comment-page-1#comment-2710 Stacey Thu, 22 May 2008 09:02:28 +0000 http://wp.1000wattconsulting.com/2008/05/they-dont-get-i.html#comment-2710 <p>Yes. maybe the key differential is simply the human being walking and talking their passion. maybe it's simple but discounted. don't we all tend to discount ourselves [i do and sometimes it cripples me]. maybe the process is fundamentally a very personal and dare i say- spiritual one. sounds a little nuts in the context of a post about real estate, but i've come to feel that it's the same process whether I'm raking leaves or working in customer service. what is it about the work that I can get behind-what drives me-what makes me excited about it-what do i care about-where is my heart and then how can i enACT THAT? believe me, i do not LOVE customer service. sometimes it eats me alive and i don't LOVE everything about the corporate work environment but what it puts me up against personally every day and how I've had to grow is invaluable to the service i end up giving.[and therefore i can live with myself without feeling i'm wasting my life when i'd rather be singing endless arias under the full moon!]<br /> some will do this in a big important way that rakes in money, and some will just rake the leaves really well.<br /> my yard is beautiful.</p> Yes. maybe the key differential is simply the human being walking and talking their passion. maybe it's simple but discounted. don't we all tend to discount ourselves [i do and sometimes it cripples me]. maybe the process is fundamentally a very personal and dare i say- spiritual one. sounds a little nuts in the context of a post about real estate, but i've come to feel that it's the same process whether I'm raking leaves or working in customer service. what is it about the work that I can get behind-what drives me-what makes me excited about it-what do i care about-where is my heart and then how can i enACT THAT? believe me, i do not LOVE customer service. sometimes it eats me alive and i don't LOVE everything about the corporate work environment but what it puts me up against personally every day and how I've had to grow is invaluable to the service i end up giving.[and therefore i can live with myself without feeling i'm wasting my life when i'd rather be singing endless arias under the full moon!]
some will do this in a big important way that rakes in money, and some will just rake the leaves really well.
my yard is beautiful.

]]> By: Marc Davison http://1000wattconsulting.com/blog/2008/05/they-dont-get-i.html/comment-page-1#comment-2709 Marc Davison Wed, 21 May 2008 12:23:42 +0000 http://wp.1000wattconsulting.com/2008/05/they-dont-get-i.html#comment-2709 <p>Good comment Stacey, </p> <p>As it appears, most real estate companies are not creating specific differentiators. While some believe they are, most of those ideas are both conceived and hatched internally and therefore do not resonate publicly as true differentiators. </p> <p>A few new entries such as:<br /> Sawbuck Realty<br /> Redfin<br /> Bug Realty<br /> Blueroof<br /> Chasenation<br /> EWM</p> <p>exemplify that. </p> <p>For the casual onlooker, these brands appear to be different and deserve respect for doing what they can to move beyond the clone. </p> <p>There have been great attempts in the past that have failed such as Soma Living in San Francisco. While their demise left no one in traditional real estate in mourning, they really did present a new and different idea. </p> <p>As to your point about Chrysler and their Green agenda, this is a great example of brand taking possession of something important that consumer relate to and assimilating into their brand premise. <br /> I have to think that there are issues like this that real estate people can take ownership of and brand behind. </p> <p>A simple, quick idea would be a firm like Expert Realty in Florida trading all their gas guzzling SUVs in for a Fleet of Smart Cars and taking ownership of a Green movement. </p> <p>As for examples of Realtors, well, we can all point to the many examples of truly fine blog sites out there that are proving both the brands they represent and the agents who are speaking through them a chance to be seen and viewed as different.<br /> </p> Good comment Stacey,

As it appears, most real estate companies are not creating specific differentiators. While some believe they are, most of those ideas are both conceived and hatched internally and therefore do not resonate publicly as true differentiators.

A few new entries such as:
Sawbuck Realty
Redfin
Bug Realty
Blueroof
Chasenation
EWM

exemplify that.

For the casual onlooker, these brands appear to be different and deserve respect for doing what they can to move beyond the clone.

There have been great attempts in the past that have failed such as Soma Living in San Francisco. While their demise left no one in traditional real estate in mourning, they really did present a new and different idea.

As to your point about Chrysler and their Green agenda, this is a great example of brand taking possession of something important that consumer relate to and assimilating into their brand premise.
I have to think that there are issues like this that real estate people can take ownership of and brand behind.

A simple, quick idea would be a firm like Expert Realty in Florida trading all their gas guzzling SUVs in for a Fleet of Smart Cars and taking ownership of a Green movement.

As for examples of Realtors, well, we can all point to the many examples of truly fine blog sites out there that are proving both the brands they represent and the agents who are speaking through them a chance to be seen and viewed as different.

]]> By: Stacey http://1000wattconsulting.com/blog/2008/05/they-dont-get-i.html/comment-page-1#comment-2708 Stacey Wed, 21 May 2008 12:00:17 +0000 http://wp.1000wattconsulting.com/2008/05/they-dont-get-i.html#comment-2708 <p>spoke too soon--i just read... Like a Trojan. It gives a great example for differentiation for the good..<br /> <a href="http://www.1000wattblog.com/2008/05/like-trojan-its.html" rel="nofollow">http://www.1000wattblog.com/2008/05/like-trojan-its.html</a></p> <p>excellent.<br /> </p> spoke too soon–i just read… Like a Trojan. It gives a great example for differentiation for the good..
http://www.1000wattblog.com/2008/05/like-trojan-its.html

excellent.

]]> By: Stacey http://1000wattconsulting.com/blog/2008/05/they-dont-get-i.html/comment-page-1#comment-2707 Stacey Wed, 21 May 2008 11:51:35 +0000 http://wp.1000wattconsulting.com/2008/05/they-dont-get-i.html#comment-2707 <p>Thanks for this post. I can see where many will struggle for the elusive differentiator though. I think Chrysler is doing exactly what you are pointing to:<br /> <a href="http://money.cnn.com/2008/05/19/autos/chrysler_subsidy.ap/index.htm?section=money_latest" rel="nofollow">http://money.cnn.com/2008/05/19/autos/chrysler_subsidy.ap/index.htm?section=money_latest</a></p> <p>Who knows how green their products are or if this deal is truly a savings but, at least they are listening & responding to people's concerns. </p> <p>I'd love to see examples from agents or brokers that exemplify this concept if you have them. I'm always looking for ways to inspire our agent clients to add "differentiators" to their sites. Thanks.</p> Thanks for this post. I can see where many will struggle for the elusive differentiator though. I think Chrysler is doing exactly what you are pointing to:
http://money.cnn.com/2008/05/19/autos/chrysler_subsidy.ap/index.htm?section=money_latest

Who knows how green their products are or if this deal is truly a savings but, at least they are listening & responding to people's concerns.

I'd love to see examples from agents or brokers that exemplify this concept if you have them. I'm always looking for ways to inspire our agent clients to add "differentiators" to their sites. Thanks.

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