"You don't mix meat with milk"

That one made me smile because one of the best ways to prepare ground beef for going into an acidic environment (i.e. tomato sauce) is to actually cook it in milk.

That being said I really liked this entry – Web 1.0 and 2.0 should not mix and your pet peeves are my pet peeves on this subject.

One of the real difficulties that I see real estate companies wrestling with is that a traditional company could get away with a Web 1.0 presence. But a traditional company can't have a Web 2.0 presence. When they try, you end up with Mr. Coldwell and Mr. Banker and their blogs and facebook pages.

Your list of web 2.0 Don'ts is spot-on…but if a real estate company doesn't commit to BEING a Web 2.0 company, then they will read that list as some sort of web site development checklist and then wonder why they still fall short.

The underlying question seems to be which of the companies that make up our industry are ready to empower their clients as equals when it comes to having access to information and whether we are ready to greet them with the high level of transparency and genuine authenticity that they have come to expect and demand in every area of their lives? If we are, then Web 2.0 is a natural next step. If not, then we're still going to be launching our template-driven web sites while our agents serenade themselves by practicing their canned scripts in the background.

Mixing 2.0 with a traditional 1.0 will, like mixing Vodka and Half and Half, arguably not achieve the desired buzz.

The subject will be turned off by both.

The best advice for a slow moving, careful process is to implement seek exert advice, proceed slowly and use very good vodka.

A gradual change could also work and may be preferable.

Like learning to drink vodka straight by mixing it first with orange juice.