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Archive for March, 2008

J Car websites

By Marc Davison | March 10th, 2008 | Filed in: Uncategorized

1982 Pontiac J2000 1982 Oldsmobile Firenza 1982 Buick Skyhawk 1982 Chevrolet Cavalier J Cars. Identical cousins. Except for some minor cosmetic differences and engine upgrades, the cars were virtually indistinguishable. They lacked identity. Spirit. Individuality. They marked the nadir of…


Searching for Web 2.0

By Marc Davison | March 7th, 2008 | Filed in: Uncategorized

Ever search for a word but can’t seem to find it? Or try to recall a fact that won’t roll off the tip of your tongue? Ever need to buy a vowel from Vanna White? What’s missing from the online…


Must Reads

The customer has left the building

By Brian Boero | March 5th, 2008 | Filed in: Marketing

Last month, the Financial Times reported that Google’s search numbers coming from the iPhone were so high the company’s engineers thought the data were bogus. Further on in the article the company’s head of mobile operations asserts that “the number…


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Stop with the name game

By Marc Davison | March 3rd, 2008 | Filed in: Marketing

Once, only the best young athletes received trophies. Now every player get one. They have all been deemed superstars. The trophies have come to mean nothing. Abracadabra At John L. Scott, agents are now referred to as “Real Estate Specialists”….


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