Comments on: Searching for Web 2.0 http://1000wattconsulting.com/blog/2008/03/ever-search-for.html Turn On Thu, 09 Feb 2012 05:21:21 +0000 hourly 1 http://wordpress.org/?v= By: Marc Davison http://1000wattconsulting.com/blog/2008/03/ever-search-for.html/comment-page-1#comment-6779 Marc Davison Mon, 14 Dec 2009 17:42:45 +0000 http://wp.1000wattconsulting.com/2008/03/ever-search-for.html#comment-6779 <p>Exactly Bob. That's my point in a nutshell. There was one site - blog if you will. It was a listing blog. Just homes with description. Came up on page 3 or 4 of the results. But it had no vibe really. No point of view. </p><br><p>Seems to me, there's a huge opportunity there for someone to offer the user something other than the same thing everyone else has. </p> Exactly Bob. That's my point in a nutshell. There was one site – blog if you will. It was a listing blog. Just homes with description. Came up on page 3 or 4 of the results. But it had no vibe really. No point of view.

Seems to me, there's a huge opportunity there for someone to offer the user something other than the same thing everyone else has.

]]> By: Marc Davison http://1000wattconsulting.com/blog/2008/03/ever-search-for.html/comment-page-1#comment-2997 Marc Davison Sun, 09 Mar 2008 14:55:53 +0000 http://wp.1000wattconsulting.com/2008/03/ever-search-for.html#comment-2997 <p>Simple things Vince. Start with you website. Remove those things that interfere with the users experience and put things on there that enhance it. </p> <p>- Simplify your website. <br /> - Get a blog and link to it. <br /> - Write about what you know. <br /> - Engage a local conversation. <br /> - Put SEARCH on your home page. <br /> - If foreclosures are an issue in your area, write about it. Find a feed of foreclosure properties and add it to your website as if it were an IDX feed. <br /> - Shoot video. Post it. Ask for feedback. <br /> - Get a tablet computer and esignature software and remove paper based transactions from your clients life. <br /> - Redo your ads. Make it NOT ABOUT YOU. Tap into ABOUT THEM. <br /> - Make things up.</p> <p>The great thing about what's available today is that there are so many outlets for creativity. </p> Simple things Vince. Start with you website. Remove those things that interfere with the users experience and put things on there that enhance it.

- Simplify your website.
- Get a blog and link to it.
- Write about what you know.
- Engage a local conversation.
- Put SEARCH on your home page.
- If foreclosures are an issue in your area, write about it. Find a feed of foreclosure properties and add it to your website as if it were an IDX feed.
- Shoot video. Post it. Ask for feedback.
- Get a tablet computer and esignature software and remove paper based transactions from your clients life.
- Redo your ads. Make it NOT ABOUT YOU. Tap into ABOUT THEM.
- Make things up.

The great thing about what's available today is that there are so many outlets for creativity.

]]> By: Vince Montrel http://1000wattconsulting.com/blog/2008/03/ever-search-for.html/comment-page-1#comment-2996 Vince Montrel Sat, 08 Mar 2008 17:36:22 +0000 http://wp.1000wattconsulting.com/2008/03/ever-search-for.html#comment-2996 <p>Marc...</p> <p>Very interesting piece. As an agent looking to be as customer centric as possible....and as in tune with the latest web tools as possible.... what Web 2.0 features would you specifically suggest implementing? (Web2.0 seems very generic to many of us...so the more specific you can be...the better.)</p> <p>Thx. -Vince</p> Marc…

Very interesting piece. As an agent looking to be as customer centric as possible….and as in tune with the latest web tools as possible…. what Web 2.0 features would you specifically suggest implementing? (Web2.0 seems very generic to many of us…so the more specific you can be…the better.)

Thx. -Vince

]]> By: Marc Davison http://1000wattconsulting.com/blog/2008/03/ever-search-for.html/comment-page-1#comment-2995 Marc Davison Fri, 07 Mar 2008 15:18:35 +0000 http://wp.1000wattconsulting.com/2008/03/ever-search-for.html#comment-2995 <p>You're welcome. <br /> Yes, working web 2.0 is not about getting a word press blog and just going for it. Free doesn't mean easy. Easy doesn't translate to payoff. </p> <p>I have an email here from an agent who scoffs at this post commenting on how much work is involved in creating a Web 2.0 expression. </p> <p>Mmm, when did not having to work hard become the path to success? Oh yeah, 1997-2005. I wish we can scroll back time. I wish I could sit around and collect paychecks by doing little or nothing. </p> <p>Today, hard work is in. It's hip. It's cool. Having something to say, an opinion, a vibe, a point of view is exactly what it takes these days to get customers. </p> <p>I think too little has explained about what 2.0 really means and there has been too much sensationalism placed on it failures and fleeting successes. </p> <p>But there are a few diamonds in that rough and sure, it takes some work. But the payoff of hard work is a sound business.</p> <p>Looking forward to what you have coming up Tom. </p> You're welcome.
Yes, working web 2.0 is not about getting a word press blog and just going for it. Free doesn't mean easy. Easy doesn't translate to payoff.

I have an email here from an agent who scoffs at this post commenting on how much work is involved in creating a Web 2.0 expression.

Mmm, when did not having to work hard become the path to success? Oh yeah, 1997-2005. I wish we can scroll back time. I wish I could sit around and collect paychecks by doing little or nothing.

Today, hard work is in. It's hip. It's cool. Having something to say, an opinion, a vibe, a point of view is exactly what it takes these days to get customers.

I think too little has explained about what 2.0 really means and there has been too much sensationalism placed on it failures and fleeting successes.

But there are a few diamonds in that rough and sure, it takes some work. But the payoff of hard work is a sound business.

Looking forward to what you have coming up Tom.

]]> By: Tom Townsend http://1000wattconsulting.com/blog/2008/03/ever-search-for.html/comment-page-1#comment-2994 Tom Townsend Fri, 07 Mar 2008 15:02:49 +0000 http://wp.1000wattconsulting.com/2008/03/ever-search-for.html#comment-2994 <p>Marc, I love reading your posts. You really have such an insight. As usual right on mark with this. However, there are some areas of the country where the picture is a bit more...say robust. Ok maybe poor choice of wording. But then again what do you expect when the Industry Media PUNDITS, like FAR,(My neck of the woods here in Florida) & <br /> NAR and other so called experts like...oh...Florida Realtor, Agent Direct News and RealtorMag print crappy articles that create even more confusion to the Realtors. When it comes to Web 2.0, as in most advertising venues for it to work well, you have to have a plan and work with someone who gets it. Simply trying a do it yourself approach as most of these media types hype it results in confusion and failure to connect the dots. Stay tuned as I am working on a Real Estate Technology POST over at Virtual Interactive Systems site, that dives into the problem a bit more. I will copy you when I post this weekend. Thanks</p> Marc, I love reading your posts. You really have such an insight. As usual right on mark with this. However, there are some areas of the country where the picture is a bit more…say robust. Ok maybe poor choice of wording. But then again what do you expect when the Industry Media PUNDITS, like FAR,(My neck of the woods here in Florida) &
NAR and other so called experts like…oh…Florida Realtor, Agent Direct News and RealtorMag print crappy articles that create even more confusion to the Realtors. When it comes to Web 2.0, as in most advertising venues for it to work well, you have to have a plan and work with someone who gets it. Simply trying a do it yourself approach as most of these media types hype it results in confusion and failure to connect the dots. Stay tuned as I am working on a Real Estate Technology POST over at Virtual Interactive Systems site, that dives into the problem a bit more. I will copy you when I post this weekend. Thanks

]]> By: Marc Davison http://1000wattconsulting.com/blog/2008/03/ever-search-for.html/comment-page-1#comment-2993 Marc Davison Fri, 07 Mar 2008 14:11:40 +0000 http://wp.1000wattconsulting.com/2008/03/ever-search-for.html#comment-2993 <p>Exactly Bob. That's my point in a nutshell. There was one site - blog if you will. It was a listing blog. Just homes with description. Came up on page 3 or 4 of the results. But it had no vibe really. No point of view. </p> <p>Seems to me, there's a huge opportunity there for someone to offer the user something other than the same thing everyone else has. </p> Exactly Bob. That's my point in a nutshell. There was one site – blog if you will. It was a listing blog. Just homes with description. Came up on page 3 or 4 of the results. But it had no vibe really. No point of view.

Seems to me, there's a huge opportunity there for someone to offer the user something other than the same thing everyone else has.

]]> By: Bob Stewart http://1000wattconsulting.com/blog/2008/03/ever-search-for.html/comment-page-1#comment-2992 Bob Stewart Fri, 07 Mar 2008 13:25:17 +0000 http://wp.1000wattconsulting.com/2008/03/ever-search-for.html#comment-2992 <p>I'm a little surprised that there were no 'other' blogs showing up in that market. The ActiveRain profiles/blogs that you found certainly brings a smile to my face, but the idea that there weren't other blogs leads me to believe someone in that market has a great shot at scaling the ladder with a blog (whether it be their AR blog or their personal blog).</p> I'm a little surprised that there were no 'other' blogs showing up in that market. The ActiveRain profiles/blogs that you found certainly brings a smile to my face, but the idea that there weren't other blogs leads me to believe someone in that market has a great shot at scaling the ladder with a blog (whether it be their AR blog or their personal blog).

]]> By: Brian Columbus http://1000wattconsulting.com/blog/2008/03/ever-search-for.html/comment-page-1#comment-2991 Brian Columbus Fri, 07 Mar 2008 10:01:36 +0000 http://wp.1000wattconsulting.com/2008/03/ever-search-for.html#comment-2991 <p>I've read dozens of posts and had even more conversations with real estate professionals about the benefits of Social Media/Web 2.0. In nearly every conversation I find that what they have to say is anecdotal and lacking details of any positive "ROI". I think this is changing and hope that the conversations do as well. Social Media can work great...if you work it. But if we look at it as a chance to get "15 pages of fame", the core of our industry and our clients will not be pursuaded to dive-in. </p> I've read dozens of posts and had even more conversations with real estate professionals about the benefits of Social Media/Web 2.0. In nearly every conversation I find that what they have to say is anecdotal and lacking details of any positive "ROI". I think this is changing and hope that the conversations do as well. Social Media can work great…if you work it. But if we look at it as a chance to get "15 pages of fame", the core of our industry and our clients will not be pursuaded to dive-in.

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