1000watt blog

Archive for February, 2008

Little do they realize, I was one lunch date away from listing.

By Marc Davison | February 7th, 2008 | Filed in: Uncategorized

A while back I wrote an article about an agent whom I had regular lunch meetings with during the time I was a partner at VREO. Robin was a client. But unlike most clients, he revered the time we spent…


When loyalty is based on indifference.

By Marc Davison | February 5th, 2008 | Filed in: Uncategorized

It’s amazing what some companies take for granted. It’s amazing what some companies leave on the table. It’s amazing what some companies don’t do to blow their customers away. It’s sad how little most companies invest in building affection with…


Must Reads

User interface lessons from Dora the Explorer

By Brian Boero | February 4th, 2008 | Filed in: Uncategorized

If you have kids under the age of six or so, it’s likely you count Dora among your best family friends. The sprightly, multilingual cartoon character has smoothed the rough edges off many an evening at my house. But who…


Get a jolt of 1000Watt

No spam

Receive new blog posts the instant we hit publish.

How to write good copy and win customers

By Marc Davison | February 4th, 2008 | Filed in: Marketing

Dale Carnegie shared a secret to writing great copy in his book How to Win Friends and Influence People that goes as follows: How to _____ and _____. All one needs to do to launch a powerful ad is fill…


Ad copy that attempts to say everything – sometimes says nothing

By Marc Davison | February 1st, 2008 | Filed in: Marketing

It’s ads like this one for Site X Data that may explain why real estate people are often so confused by vendors. Maybe I’m dense. Maybe this copy works for Fidelity. So this is only my opinion but as an…


Newer Entries »