Comments on: Ad copy that attempts to say everything – sometimes says nothing http://1000wattconsulting.com/blog/2008/02/ad-copy-that-at.html Turn On Thu, 09 Feb 2012 05:21:21 +0000 hourly 1 http://wordpress.org/?v= By: Marc Davison http://1000wattconsulting.com/blog/2008/02/ad-copy-that-at.html/comment-page-1#comment-3077 Marc Davison Sun, 03 Feb 2008 10:37:39 +0000 http://wp.1000wattconsulting.com/2008/02/ad-copy-that-at.html#comment-3077 <p>Was a banner ad I clicked off of Inman.com last week. It has a real X-factor to it - from what's it's called to the landing page copy. It's data. That much I can tell. </p> Was a banner ad I clicked off of Inman.com last week. It has a real X-factor to it – from what's it's called to the landing page copy. It's data. That much I can tell.

]]> By: Victor Lund http://1000wattconsulting.com/blog/2008/02/ad-copy-that-at.html/comment-page-1#comment-3076 Victor Lund Sun, 03 Feb 2008 10:27:55 +0000 http://wp.1000wattconsulting.com/2008/02/ad-copy-that-at.html#comment-3076 <p>What was the publication the ad ran in? Who was the readership?</p> What was the publication the ad ran in? Who was the readership?

]]> By: Marc Davison http://1000wattconsulting.com/blog/2008/02/ad-copy-that-at.html/comment-page-1#comment-3075 Marc Davison Sat, 02 Feb 2008 10:54:00 +0000 http://wp.1000wattconsulting.com/2008/02/ad-copy-that-at.html#comment-3075 <p>I agree it's difficult but executing great copy doesn't require special talent. The talent lies in being able to distance yourself as the writer from the company POV and write from the user POV. </p> <p>This is why Apple product videos have been so successful. Their spokesperson, while a salesman at one of their stores, is a user. And that comes through so clearly in his copy. </p> <p>I recall this Porsche ad - <a href="http://www.wordjoiner.co.nz/_images/content_images/food/porsche.jpg" rel="nofollow">http://www.wordjoiner.co.nz/_images/content_images/food/porsche.jpg</a></p> <p>It reads, If you can't beat them on the green, thrash them in the car park. <br /> That's what I mean about copy that nails the user experience. No jargon, no corporate speak, no trying to squeeze every great thing that went into building it. As any Porsche owner knows, driving one is about the experience. </p> <p>What's the Site X experience? </p> I agree it's difficult but executing great copy doesn't require special talent. The talent lies in being able to distance yourself as the writer from the company POV and write from the user POV.

This is why Apple product videos have been so successful. Their spokesperson, while a salesman at one of their stores, is a user. And that comes through so clearly in his copy.

I recall this Porsche ad – http://www.wordjoiner.co.nz/_images/content_images/food/porsche.jpg

It reads, If you can't beat them on the green, thrash them in the car park.
That's what I mean about copy that nails the user experience. No jargon, no corporate speak, no trying to squeeze every great thing that went into building it. As any Porsche owner knows, driving one is about the experience.

What's the Site X experience?

]]> By: Jessie B http://1000wattconsulting.com/blog/2008/02/ad-copy-that-at.html/comment-page-1#comment-3074 Jessie B Sat, 02 Feb 2008 10:16:29 +0000 http://wp.1000wattconsulting.com/2008/02/ad-copy-that-at.html#comment-3074 <p>meant... "like this comment" :) not Marc's post - which is 100% to the point.</p> <p> </p> meant… "like this comment" :) not Marc's post – which is 100% to the point.

]]> By: Jessie B http://1000wattconsulting.com/blog/2008/02/ad-copy-that-at.html/comment-page-1#comment-3073 Jessie B Sat, 02 Feb 2008 09:42:21 +0000 http://wp.1000wattconsulting.com/2008/02/ad-copy-that-at.html#comment-3073 <p>Simplicity is difficult. </p> <p>Even more so in copy. It's easy to elaborate and fluff the "point" but to get it down to it's simpliest terms yet still effectively communicate the main idea is very difficult.</p> Simplicity is difficult.

Even more so in copy. It's easy to elaborate and fluff the "point" but to get it down to it's simpliest terms yet still effectively communicate the main idea is very difficult.

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